Consumer Resistance: Different theoretical Stages of the Same Concept

Detalhes bibliográficos
Autor(a) principal: Dalmoro, Marlon
Data de Publicação: 2014
Outros Autores: Peñaloza, Lisa, Nique, Walter Meucci
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12027
Resumo: Consumer resistance studies have gone through different stages of conceptual understanding. Thus, this theoretical essay aims to analyze the different stages of the resistance notion in consumption studies, and to develop an analytical framework with a historical evolution representation. Based on extensive literature review, consumer resistance studies were grouped into five evolutionary stages: pre-stage - support of the classics, resistance illuminated, resistance challenged, resistance attempts, and resistance agents. The current stage of comprehension about consumer resistance is not limited to the market escape endeavor. The market would be the battlefield where resistance occurs, involving agents who assume different roles in a process of assimilation and resistance over time. Contrasting the different stages within Brazilian publications, a limited number of unrelated studies were found with the international concept of evolution. In this line, it is proposed that the consumer resistance analysis involves the understanding of how people are positioned as agents within the market. In a complementary way, suggestions for further study are provided at the end of this essay.
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spelling Consumer Resistance: Different theoretical Stages of the Same ConceptResistência do Consumidor: Diferentes Estágios Teóricos de um mesmo ConceitoConsumer resistance; Consumer culture; Concept evolutionResistência do consumidor; Cultura do consumidor; Evolução do conceitoConsumer resistance studies have gone through different stages of conceptual understanding. Thus, this theoretical essay aims to analyze the different stages of the resistance notion in consumption studies, and to develop an analytical framework with a historical evolution representation. Based on extensive literature review, consumer resistance studies were grouped into five evolutionary stages: pre-stage - support of the classics, resistance illuminated, resistance challenged, resistance attempts, and resistance agents. The current stage of comprehension about consumer resistance is not limited to the market escape endeavor. The market would be the battlefield where resistance occurs, involving agents who assume different roles in a process of assimilation and resistance over time. Contrasting the different stages within Brazilian publications, a limited number of unrelated studies were found with the international concept of evolution. In this line, it is proposed that the consumer resistance analysis involves the understanding of how people are positioned as agents within the market. In a complementary way, suggestions for further study are provided at the end of this essay. O fenmeno de resistncia do consumidor tem sido alvo recorrente de estudos desde o incio da dcada de 1990, visando identificar o modo como indivduos e grupos aplicam uma estratgia de apropriao em resposta s estruturas de dominao (Pealoza Price, 1993). Num panorama geral, observa-se que os estudos das formas de resistncia do consumidor tm passado por diferentes fases de entendimento. Desta forma, este ensaio terico teve como objetivo analisar os diferentes estgios do entendimento de resistncia nos estudos do consumo, e elaborar um esquema analtico de carter evolutivo. Com base em uma ampla reviso terica, os estudos acerca da resistncia do consumidor foram agrupados em cinco estgios de carter evolutivo: pr-estgio: suporte dos clssicos, resistncia iluminada, resistncia contestada, tentativas de resistncia e agentes de resistncia. O estgio atual no entendimento da resistncia no busca aes de resistncia fora do mercado, pois o mercado seria o campo de batalha onde a resistncia ocorre, envolvendo agentes que assumem diferentes papis num processo de assimilao e resistncia ao longo do tempo. Contrapondo os diferentes estgios com as publicaes brasileiras do tema observou-se que os poucos estudos no esto alinhados com a evoluo do conceito internacionalmente. De maneira complementar, sugestes de estudos a partir deste entendimento so proporcionadas no final deste ensaio. Nesta linha, prope-se que a anlise da resistncia do consumidor passa pela busca da compreenso de como as pessoas se posicionam como sujeitos dentro do mercado.DOI: 10.5585/remark.v13i1.2531 Universidade Nove de Julho - Uninove2014-04-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1202710.5585/remark.v13i1.2531ReMark - Revista Brasileira de Marketing; v. 13, n. 1 (2014): Janeiro - Março; 119-1322177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12027/5655Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessDalmoro, MarlonPeñaloza, LisaNique, Walter Meucci2020-07-16T22:56:09Zoai:https://periodicos.uninove.br:article/12027Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2020-07-16T22:56:09REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Consumer Resistance: Different theoretical Stages of the Same Concept
Resistência do Consumidor: Diferentes Estágios Teóricos de um mesmo Conceito
title Consumer Resistance: Different theoretical Stages of the Same Concept
spellingShingle Consumer Resistance: Different theoretical Stages of the Same Concept
Dalmoro, Marlon
Consumer resistance; Consumer culture; Concept evolution
Resistência do consumidor; Cultura do consumidor; Evolução do conceito
title_short Consumer Resistance: Different theoretical Stages of the Same Concept
title_full Consumer Resistance: Different theoretical Stages of the Same Concept
title_fullStr Consumer Resistance: Different theoretical Stages of the Same Concept
title_full_unstemmed Consumer Resistance: Different theoretical Stages of the Same Concept
title_sort Consumer Resistance: Different theoretical Stages of the Same Concept
author Dalmoro, Marlon
author_facet Dalmoro, Marlon
Peñaloza, Lisa
Nique, Walter Meucci
author_role author
author2 Peñaloza, Lisa
Nique, Walter Meucci
author2_role author
author
dc.contributor.author.fl_str_mv Dalmoro, Marlon
Peñaloza, Lisa
Nique, Walter Meucci
dc.subject.por.fl_str_mv Consumer resistance; Consumer culture; Concept evolution
Resistência do consumidor; Cultura do consumidor; Evolução do conceito
topic Consumer resistance; Consumer culture; Concept evolution
Resistência do consumidor; Cultura do consumidor; Evolução do conceito
description Consumer resistance studies have gone through different stages of conceptual understanding. Thus, this theoretical essay aims to analyze the different stages of the resistance notion in consumption studies, and to develop an analytical framework with a historical evolution representation. Based on extensive literature review, consumer resistance studies were grouped into five evolutionary stages: pre-stage - support of the classics, resistance illuminated, resistance challenged, resistance attempts, and resistance agents. The current stage of comprehension about consumer resistance is not limited to the market escape endeavor. The market would be the battlefield where resistance occurs, involving agents who assume different roles in a process of assimilation and resistance over time. Contrasting the different stages within Brazilian publications, a limited number of unrelated studies were found with the international concept of evolution. In this line, it is proposed that the consumer resistance analysis involves the understanding of how people are positioned as agents within the market. In a complementary way, suggestions for further study are provided at the end of this essay.
publishDate 2014
dc.date.none.fl_str_mv 2014-04-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12027
10.5585/remark.v13i1.2531
url https://periodicos.uninove.br/remark/article/view/12027
identifier_str_mv 10.5585/remark.v13i1.2531
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12027/5655
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 13, n. 1 (2014): Janeiro - Março; 119-132
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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