The ECSI model in higher education in tourism: a segmentation analysis in the Portuguese case
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/16270 |
Resumo: | This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by including the construct of employability and by accounting for unobserved heterogeneity. In particular, it intends to identify segments of higher education institutions' (HEI) consumers based on the structural model estimates of the European Consumer Satisfaction Index (ECSI), enlarged with the employability construct. A model-based segmentation approach using FIMIX in PLS path model-ling is used. Th e ECSI is properly adjusted to the educational framework and shows its effectiveness when assessing students' satisfaction regarding the attended HEI. Two distinctive graduate segments are identifi ed using a sample of 166 HEI consumers. The results confi rm the assumption of heterogeneity as the relationships differ across segments and the need for HEIs to target those segments differently in such a competitive context. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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The ECSI model in higher education in tourism: a segmentation analysis in the Portuguese caseHigher education in tourismECSIFIMIXPLSPortugalThis research explores the European Consumer Satisfaction Index model applied to higher education in tourism by including the construct of employability and by accounting for unobserved heterogeneity. In particular, it intends to identify segments of higher education institutions' (HEI) consumers based on the structural model estimates of the European Consumer Satisfaction Index (ECSI), enlarged with the employability construct. A model-based segmentation approach using FIMIX in PLS path model-ling is used. Th e ECSI is properly adjusted to the educational framework and shows its effectiveness when assessing students' satisfaction regarding the attended HEI. Two distinctive graduate segments are identifi ed using a sample of 166 HEI consumers. The results confi rm the assumption of heterogeneity as the relationships differ across segments and the need for HEIs to target those segments differently in such a competitive context.Institut za turizam2018-07-05T13:34:08Z2018-01-01T00:00:00Z20182019-03-08T12:14:05Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/16270eng1332-7461Eurico, S.Pinto, P.Silva, J. A.Marques, C.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:49:31Zoai:repositorio.iscte-iul.pt:10071/16270Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:24:20.093097Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The ECSI model in higher education in tourism: a segmentation analysis in the Portuguese case |
title |
The ECSI model in higher education in tourism: a segmentation analysis in the Portuguese case |
spellingShingle |
The ECSI model in higher education in tourism: a segmentation analysis in the Portuguese case Eurico, S. Higher education in tourism ECSI FIMIX PLS Portugal |
title_short |
The ECSI model in higher education in tourism: a segmentation analysis in the Portuguese case |
title_full |
The ECSI model in higher education in tourism: a segmentation analysis in the Portuguese case |
title_fullStr |
The ECSI model in higher education in tourism: a segmentation analysis in the Portuguese case |
title_full_unstemmed |
The ECSI model in higher education in tourism: a segmentation analysis in the Portuguese case |
title_sort |
The ECSI model in higher education in tourism: a segmentation analysis in the Portuguese case |
author |
Eurico, S. |
author_facet |
Eurico, S. Pinto, P. Silva, J. A. Marques, C. |
author_role |
author |
author2 |
Pinto, P. Silva, J. A. Marques, C. |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Eurico, S. Pinto, P. Silva, J. A. Marques, C. |
dc.subject.por.fl_str_mv |
Higher education in tourism ECSI FIMIX PLS Portugal |
topic |
Higher education in tourism ECSI FIMIX PLS Portugal |
description |
This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by including the construct of employability and by accounting for unobserved heterogeneity. In particular, it intends to identify segments of higher education institutions' (HEI) consumers based on the structural model estimates of the European Consumer Satisfaction Index (ECSI), enlarged with the employability construct. A model-based segmentation approach using FIMIX in PLS path model-ling is used. Th e ECSI is properly adjusted to the educational framework and shows its effectiveness when assessing students' satisfaction regarding the attended HEI. Two distinctive graduate segments are identifi ed using a sample of 166 HEI consumers. The results confi rm the assumption of heterogeneity as the relationships differ across segments and the need for HEIs to target those segments differently in such a competitive context. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-07-05T13:34:08Z 2018-01-01T00:00:00Z 2018 2019-03-08T12:14:05Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/16270 |
url |
http://hdl.handle.net/10071/16270 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1332-7461 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Institut za turizam |
publisher.none.fl_str_mv |
Institut za turizam |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799134805269413888 |