(Good) images (some) psychology (items) = (good) advertising?

Detalhes bibliográficos
Autor(a) principal: Moutinho, Ana Viale
Data de Publicação: 2003
Tipo de documento: Artigo de conferência
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10284/754
Resumo: The paper I propose is based on images used in advertising and the way some of them influence people, in a psychological perspective, to buy the advertised product or service. Advertising uses four different basic principles known as AIDA: Attention (calls the attention to the product/service), Interest (it provokes and maintains the interest), Desire (awakens it), and Action (leads people to buy or use the product/service). These principles, plus mechanisms like dream, motivation, acceptance, empathy, seduction and other theories like the psychoanalytical, for example, will tell us why an image is more effective than another. I will bring examples of some printed advertisements to show my point of view.
id RCAP_04848132b6664e28d501e42b22190a0d
oai_identifier_str oai:bdigital.ufp.pt:10284/754
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling (Good) images (some) psychology (items) = (good) advertising?PublicidadePsicologiaComunicaçãoBrasilCulturaThe paper I propose is based on images used in advertising and the way some of them influence people, in a psychological perspective, to buy the advertised product or service. Advertising uses four different basic principles known as AIDA: Attention (calls the attention to the product/service), Interest (it provokes and maintains the interest), Desire (awakens it), and Action (leads people to buy or use the product/service). These principles, plus mechanisms like dream, motivation, acceptance, empathy, seduction and other theories like the psychoanalytical, for example, will tell us why an image is more effective than another. I will bring examples of some printed advertisements to show my point of view.Instituto Superior de Psicologia AplicadayesRepositório Institucional da Universidade Fernando PessoaMoutinho, Ana Viale2008-09-28T18:27:30Z20032003-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/conferenceObjectapplication/pdfhttp://hdl.handle.net/10284/754engProceedings of the 20th International Conference on Literature and Psychoanalysis, July 4th-5th 2003972-8400-70-5info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-12-13T02:00:35Zoai:bdigital.ufp.pt:10284/754Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:39:19.999064Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv (Good) images (some) psychology (items) = (good) advertising?
title (Good) images (some) psychology (items) = (good) advertising?
spellingShingle (Good) images (some) psychology (items) = (good) advertising?
Moutinho, Ana Viale
Publicidade
Psicologia
Comunicação
Brasil
Cultura
title_short (Good) images (some) psychology (items) = (good) advertising?
title_full (Good) images (some) psychology (items) = (good) advertising?
title_fullStr (Good) images (some) psychology (items) = (good) advertising?
title_full_unstemmed (Good) images (some) psychology (items) = (good) advertising?
title_sort (Good) images (some) psychology (items) = (good) advertising?
author Moutinho, Ana Viale
author_facet Moutinho, Ana Viale
author_role author
dc.contributor.none.fl_str_mv yes
Repositório Institucional da Universidade Fernando Pessoa
dc.contributor.author.fl_str_mv Moutinho, Ana Viale
dc.subject.por.fl_str_mv Publicidade
Psicologia
Comunicação
Brasil
Cultura
topic Publicidade
Psicologia
Comunicação
Brasil
Cultura
description The paper I propose is based on images used in advertising and the way some of them influence people, in a psychological perspective, to buy the advertised product or service. Advertising uses four different basic principles known as AIDA: Attention (calls the attention to the product/service), Interest (it provokes and maintains the interest), Desire (awakens it), and Action (leads people to buy or use the product/service). These principles, plus mechanisms like dream, motivation, acceptance, empathy, seduction and other theories like the psychoanalytical, for example, will tell us why an image is more effective than another. I will bring examples of some printed advertisements to show my point of view.
publishDate 2003
dc.date.none.fl_str_mv 2003
2003-01-01T00:00:00Z
2008-09-28T18:27:30Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/conferenceObject
format conferenceObject
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10284/754
url http://hdl.handle.net/10284/754
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Proceedings of the 20th International Conference on Literature and Psychoanalysis, July 4th-5th 2003
972-8400-70-5
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Superior de Psicologia Aplicada
publisher.none.fl_str_mv Instituto Superior de Psicologia Aplicada
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1817551747337420800

Registros relacionados