Beyond Streaming: How TikTok is Empowering Emerging Musicians

Detalhes bibliográficos
Autor(a) principal: Lopes, Lucas Costelha
Data de Publicação: 2024
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/164768
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business Analytics
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spelling Beyond Streaming: How TikTok is Empowering Emerging MusiciansMusic IndustrySocial MediaSpotifyTikTokMusic DiscoverySDG 8 - Decent work and economic growthSDG 9 - Industry, innovation and infrastructureSDG 10 - Reduced inequalitiesDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business AnalyticsThe era of digital innovation has fundamentally transformed the societal landscape and business conduct. From the rise of online giants like Amazon to the emergence of professions built around video-sharing platforms such as YouTube, every aspect of our daily lives has experienced some degree of change. The music industry is no exception. In recent years, due to its digitization, the commodification of music has been profoundly reshaped, indicating a reconfiguration of the established norms, this time in favour of the artists themselves. Through social media, independent musicians can now promote themselves, avoiding the need to resort to record labels that have historically controlled the industry. This possibility led to a substantial decrease in these corporations’ profits due to the decline in record contracts and the consequent cut back in the royalties from music streaming platforms. This study focused on 67 rising artists who charted on Spotify's Top 200 for the first time in 2021. The data used includes the number of Spotify’s monthly listeners and TikTok’s number of videos made monthly using the artists’ songs. To study the relationship between the two platforms as well as TikTok’s contribute to the artist's career, methods such as the Spearman Correlation Coefficient, Hierarchical Clustering, and Statistical Inference were used, as well as data visualization of each artist’s key statistics. Results show a correlation between TikTok and Spotify streaming numbers, but more importantly, show that short-term virality on TikTok leads to the creation of a sustained listener base on Spotify. These results help artists better understand the impact social media, more specifically TikTok, has on their career and how they can leverage this in their favour. The business implications of this study highlight TikTok’s rise in the music industry, especially as a music discovery tool.António, Nuno Miguel da ConceiçãoRUNLopes, Lucas Costelha2024-03-12T16:21:23Z2024-02-012024-02-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/164768TID:203543947enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-18T01:45:09Zoai:run.unl.pt:10362/164768Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T04:01:59.587111Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Beyond Streaming: How TikTok is Empowering Emerging Musicians
title Beyond Streaming: How TikTok is Empowering Emerging Musicians
spellingShingle Beyond Streaming: How TikTok is Empowering Emerging Musicians
Lopes, Lucas Costelha
Music Industry
Social Media
Spotify
TikTok
Music Discovery
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
SDG 10 - Reduced inequalities
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short Beyond Streaming: How TikTok is Empowering Emerging Musicians
title_full Beyond Streaming: How TikTok is Empowering Emerging Musicians
title_fullStr Beyond Streaming: How TikTok is Empowering Emerging Musicians
title_full_unstemmed Beyond Streaming: How TikTok is Empowering Emerging Musicians
title_sort Beyond Streaming: How TikTok is Empowering Emerging Musicians
author Lopes, Lucas Costelha
author_facet Lopes, Lucas Costelha
author_role author
dc.contributor.none.fl_str_mv António, Nuno Miguel da Conceição
RUN
dc.contributor.author.fl_str_mv Lopes, Lucas Costelha
dc.subject.por.fl_str_mv Music Industry
Social Media
Spotify
TikTok
Music Discovery
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
SDG 10 - Reduced inequalities
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Music Industry
Social Media
Spotify
TikTok
Music Discovery
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
SDG 10 - Reduced inequalities
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business Analytics
publishDate 2024
dc.date.none.fl_str_mv 2024-03-12T16:21:23Z
2024-02-01
2024-02-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/164768
TID:203543947
url http://hdl.handle.net/10362/164768
identifier_str_mv TID:203543947
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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