International expansion plan of Softfinança

Detalhes bibliográficos
Autor(a) principal: Wessel, Simon
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138782
Resumo: The following document answers where Soft Finança (SF), a Portuguese software development company, should expand its product, “Soft Payments. ”With Covid-19 increasing adoption of digital financing, many may assume that most global markets could provide the company with immense opportunities. However, to truly identify a suitable market, the report conducts an internal and market assessment to understand the firm’s current situation and potential. With this information, a joint venture expansion into Luxembourg was identified as having the highest potential for SF, while a marketing analysis found that targeting affluent families would lead to the highest returns.
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spelling International expansion plan of SoftfinançaInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe following document answers where Soft Finança (SF), a Portuguese software development company, should expand its product, “Soft Payments. ”With Covid-19 increasing adoption of digital financing, many may assume that most global markets could provide the company with immense opportunities. However, to truly identify a suitable market, the report conducts an internal and market assessment to understand the firm’s current situation and potential. With this information, a joint venture expansion into Luxembourg was identified as having the highest potential for SF, while a marketing analysis found that targeting affluent families would lead to the highest returns.Gomes, EmanuelSousa, Gonçalo Cordeiro deRUNWessel, Simon2022-05-27T10:29:03Z2022-01-182021-12-162022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138782TID:202973697enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:09Zoai:run.unl.pt:10362/138782Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:12.872519Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv International expansion plan of Softfinança
title International expansion plan of Softfinança
spellingShingle International expansion plan of Softfinança
Wessel, Simon
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short International expansion plan of Softfinança
title_full International expansion plan of Softfinança
title_fullStr International expansion plan of Softfinança
title_full_unstemmed International expansion plan of Softfinança
title_sort International expansion plan of Softfinança
author Wessel, Simon
author_facet Wessel, Simon
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Sousa, Gonçalo Cordeiro de
RUN
dc.contributor.author.fl_str_mv Wessel, Simon
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The following document answers where Soft Finança (SF), a Portuguese software development company, should expand its product, “Soft Payments. ”With Covid-19 increasing adoption of digital financing, many may assume that most global markets could provide the company with immense opportunities. However, to truly identify a suitable market, the report conducts an internal and market assessment to understand the firm’s current situation and potential. With this information, a joint venture expansion into Luxembourg was identified as having the highest potential for SF, while a marketing analysis found that targeting affluent families would lead to the highest returns.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-16
2022-05-27T10:29:03Z
2022-01-18
2022-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138782
TID:202973697
url http://hdl.handle.net/10362/138782
identifier_str_mv TID:202973697
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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