Radio and social media: case study RFM

Detalhes bibliográficos
Autor(a) principal: Mariani, Maria Sílvia
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.26/25089
Resumo: The following report is the result of the activities carried out during the curricular internship realized at RFM Radio, as a part of the Master in Marketing that I am now finalizing at IADE. During the period spent at RFM, I had the possibility on the one hand to deepen my knowledges about the aspects of Marketing concerning an important communication company and to learn all the inner processes that work behind a leading radio, and, on the other hand, I strengthened my intercultural and organizational skills, getting better to know with the Portuguese market.
id RCAP_0c999975e0989303bc0186152a28474e
oai_identifier_str oai:comum.rcaap.pt:10400.26/25089
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Radio and social media: case study RFMSocial media marketingRFMMusic marketingContent marketingMarket researchAudience analysisInternship reportThe following report is the result of the activities carried out during the curricular internship realized at RFM Radio, as a part of the Master in Marketing that I am now finalizing at IADE. During the period spent at RFM, I had the possibility on the one hand to deepen my knowledges about the aspects of Marketing concerning an important communication company and to learn all the inner processes that work behind a leading radio, and, on the other hand, I strengthened my intercultural and organizational skills, getting better to know with the Portuguese market.Mendes, AntónioRepositório ComumMariani, Maria Sílvia2018-11-30T11:52:11Z2018-11-01T00:00:00Z2018-11-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/25089202041590enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T14:39:23Zoai:comum.rcaap.pt:10400.26/25089Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:13:19.265509Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Radio and social media: case study RFM
title Radio and social media: case study RFM
spellingShingle Radio and social media: case study RFM
Mariani, Maria Sílvia
Social media marketing
RFM
Music marketing
Content marketing
Market research
Audience analysis
Internship report
title_short Radio and social media: case study RFM
title_full Radio and social media: case study RFM
title_fullStr Radio and social media: case study RFM
title_full_unstemmed Radio and social media: case study RFM
title_sort Radio and social media: case study RFM
author Mariani, Maria Sílvia
author_facet Mariani, Maria Sílvia
author_role author
dc.contributor.none.fl_str_mv Mendes, António
Repositório Comum
dc.contributor.author.fl_str_mv Mariani, Maria Sílvia
dc.subject.por.fl_str_mv Social media marketing
RFM
Music marketing
Content marketing
Market research
Audience analysis
Internship report
topic Social media marketing
RFM
Music marketing
Content marketing
Market research
Audience analysis
Internship report
description The following report is the result of the activities carried out during the curricular internship realized at RFM Radio, as a part of the Master in Marketing that I am now finalizing at IADE. During the period spent at RFM, I had the possibility on the one hand to deepen my knowledges about the aspects of Marketing concerning an important communication company and to learn all the inner processes that work behind a leading radio, and, on the other hand, I strengthened my intercultural and organizational skills, getting better to know with the Portuguese market.
publishDate 2018
dc.date.none.fl_str_mv 2018-11-30T11:52:11Z
2018-11-01T00:00:00Z
2018-11-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.26/25089
202041590
url http://hdl.handle.net/10400.26/25089
identifier_str_mv 202041590
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799130000612392960

Registros relacionados