Radio and social media: case study RFM
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.26/25089 |
Resumo: | The following report is the result of the activities carried out during the curricular internship realized at RFM Radio, as a part of the Master in Marketing that I am now finalizing at IADE. During the period spent at RFM, I had the possibility on the one hand to deepen my knowledges about the aspects of Marketing concerning an important communication company and to learn all the inner processes that work behind a leading radio, and, on the other hand, I strengthened my intercultural and organizational skills, getting better to know with the Portuguese market. |
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Radio and social media: case study RFMSocial media marketingRFMMusic marketingContent marketingMarket researchAudience analysisInternship reportThe following report is the result of the activities carried out during the curricular internship realized at RFM Radio, as a part of the Master in Marketing that I am now finalizing at IADE. During the period spent at RFM, I had the possibility on the one hand to deepen my knowledges about the aspects of Marketing concerning an important communication company and to learn all the inner processes that work behind a leading radio, and, on the other hand, I strengthened my intercultural and organizational skills, getting better to know with the Portuguese market.Mendes, AntónioRepositório ComumMariani, Maria Sílvia2018-11-30T11:52:11Z2018-11-01T00:00:00Z2018-11-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/25089202041590enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T14:39:23Zoai:comum.rcaap.pt:10400.26/25089Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:13:19.265509Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Radio and social media: case study RFM |
title |
Radio and social media: case study RFM |
spellingShingle |
Radio and social media: case study RFM Mariani, Maria Sílvia Social media marketing RFM Music marketing Content marketing Market research Audience analysis Internship report |
title_short |
Radio and social media: case study RFM |
title_full |
Radio and social media: case study RFM |
title_fullStr |
Radio and social media: case study RFM |
title_full_unstemmed |
Radio and social media: case study RFM |
title_sort |
Radio and social media: case study RFM |
author |
Mariani, Maria Sílvia |
author_facet |
Mariani, Maria Sílvia |
author_role |
author |
dc.contributor.none.fl_str_mv |
Mendes, António Repositório Comum |
dc.contributor.author.fl_str_mv |
Mariani, Maria Sílvia |
dc.subject.por.fl_str_mv |
Social media marketing RFM Music marketing Content marketing Market research Audience analysis Internship report |
topic |
Social media marketing RFM Music marketing Content marketing Market research Audience analysis Internship report |
description |
The following report is the result of the activities carried out during the curricular internship realized at RFM Radio, as a part of the Master in Marketing that I am now finalizing at IADE. During the period spent at RFM, I had the possibility on the one hand to deepen my knowledges about the aspects of Marketing concerning an important communication company and to learn all the inner processes that work behind a leading radio, and, on the other hand, I strengthened my intercultural and organizational skills, getting better to know with the Portuguese market. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-11-30T11:52:11Z 2018-11-01T00:00:00Z 2018-11-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.26/25089 202041590 |
url |
http://hdl.handle.net/10400.26/25089 |
identifier_str_mv |
202041590 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130000612392960 |