How stakeholder salience influences the sustainability strategy of companies in the aviation sector

• Autor(a) principal: Franzen, Moritz Jonas
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/38474
• topic: Sustainability; Stakeholder theory; Stakeholder management; Stakeholder expectations; Stakeholder salience; Aviation; Aviation industry; Comparative case study; Qualitative research; Sustentabilidade; Gestão de stakeholders; Expectativas de stakeholders; Saliência dos stakeholders; Aviação; Indústria da aviação; Caso de estudo comparativo; Pesquisa qualitativa; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The goal of this thesis is to understand how stakeholders impact organisations in terms of sustainability and how they exert their influence. Based on stakeholder theory and sustainability literature I analysed how stakeholders influence sustainability in the aviation sector. My qualitative, comparative case study, enabled me to identify three different clusters, based on the following characteristics: i) production companies, ii) premium airlines and iii) low-cost airlines. For each of these clusters’ stakeholder pressures are shaped by the following variables: company’s business model; company’s value proposition and cultural variables in which the company is operating. The nature of stakeholder pressures, in turn, drives companies to prioritize either economic or environmental variables in their sustainability strategy. In this way, my thesis provides an answer how to identify salience in stakeholders and how these stakeholders influence organisational behaviour in the sustainability domain, thus reconnecting these cognate research streams.