Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits

• Autor(a) principal: Cayolla, Ricardo Roseira
• Data de Publicação: 2023
• Outros Autores: Escadas, Marco, Biscaia, Rui, Kellison, Timothy, Quintela, Joana A., Santos, Teresa
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/11110/2563
• topic: Sport ecology; Marketing,; Consumer behaviour; Corporate social responsibility; Stakeholder theory; Football

Purpose – The purpose of this research is to examine fans’ perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans’ socially, environmentally and economically favourable behaviours). Design/methodology/approach – Data were collected in two different steps using an online self-administered questionnaire (n1=1.043; n2=2.167) distributed to fees-paying members registered in the club’s database. The analysis was carried out though structural equation modelling. Findings – The results indicate good psychometric properties of the scale used to measure fans’ perceptions of a club’s pro-environmental sustainability initiatives (perceptions of pro-environmental sustainability initiatives in sports; p-PESIS). Additionally, there is a positive effect of p-PESIS on fans’ social behaviours as well as on their daily environmental actions. Furthermore, p-PESIS also shows a positive effect at improving fans’ economic activities towards the club. Originality/value – Extending previous research, the authors tested a scale to measure fans’ responses to pro-environmental sustainability initiatives in sport and examined their links to the TBL dimensions. Pro-environmental sustainability initiatives in sport benefit not only the club itself (by reinforcing fans’ activities with the club) but also society as a whole, as it can promote fans’ conscientiousness and likelihood to behave in environmentally and socially favourable ways.