A practical approach to execute and test a lean startup: building phase

Detalhes bibliográficos
Autor(a) principal: Stritt, Victor
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17512
Resumo: This paper practically applies the “Lean Startup Approach” by identifying, analyzing and executing a newly developed web-based business idea. Hypotheses were designed and tested with the construction of a minimum viable product – i.e. a landing page. In-depth interviews allowed deciding either to pivot or persevere the initial launch strategy. Overall, the aim was to collect as much valuable response as possible from customers and ultimately decide for a superior strategy while devoting the smallest amount of time and money.
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spelling A practical approach to execute and test a lean startup: building phaseEntrepreneurshipLean startup approachTech-startupMinimum Viable ProductDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper practically applies the “Lean Startup Approach” by identifying, analyzing and executing a newly developed web-based business idea. Hypotheses were designed and tested with the construction of a minimum viable product – i.e. a landing page. In-depth interviews allowed deciding either to pivot or persevere the initial launch strategy. Overall, the aim was to collect as much valuable response as possible from customers and ultimately decide for a superior strategy while devoting the smallest amount of time and money.Alves, SaraRUNStritt, Victor2018-01-30T01:30:19Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17512TID:201530880enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:31Zoai:run.unl.pt:10362/17512Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:01.714613Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A practical approach to execute and test a lean startup: building phase
title A practical approach to execute and test a lean startup: building phase
spellingShingle A practical approach to execute and test a lean startup: building phase
Stritt, Victor
Entrepreneurship
Lean startup approach
Tech-startup
Minimum Viable Product
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short A practical approach to execute and test a lean startup: building phase
title_full A practical approach to execute and test a lean startup: building phase
title_fullStr A practical approach to execute and test a lean startup: building phase
title_full_unstemmed A practical approach to execute and test a lean startup: building phase
title_sort A practical approach to execute and test a lean startup: building phase
author Stritt, Victor
author_facet Stritt, Victor
author_role author
dc.contributor.none.fl_str_mv Alves, Sara
RUN
dc.contributor.author.fl_str_mv Stritt, Victor
dc.subject.por.fl_str_mv Entrepreneurship
Lean startup approach
Tech-startup
Minimum Viable Product
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Entrepreneurship
Lean startup approach
Tech-startup
Minimum Viable Product
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper practically applies the “Lean Startup Approach” by identifying, analyzing and executing a newly developed web-based business idea. Hypotheses were designed and tested with the construction of a minimum viable product – i.e. a landing page. In-depth interviews allowed deciding either to pivot or persevere the initial launch strategy. Overall, the aim was to collect as much valuable response as possible from customers and ultimately decide for a superior strategy while devoting the smallest amount of time and money.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2018-01-30T01:30:19Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17512
TID:201530880
url http://hdl.handle.net/10362/17512
identifier_str_mv TID:201530880
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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