A practical approach to execute and test a lean startup: building phase
Autor(a) principal: | |
---|---|
Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/17512 |
Resumo: | This paper practically applies the “Lean Startup Approach” by identifying, analyzing and executing a newly developed web-based business idea. Hypotheses were designed and tested with the construction of a minimum viable product – i.e. a landing page. In-depth interviews allowed deciding either to pivot or persevere the initial launch strategy. Overall, the aim was to collect as much valuable response as possible from customers and ultimately decide for a superior strategy while devoting the smallest amount of time and money. |
id |
RCAP_14b41a03c61918e00527d1f35791c0a0 |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/17512 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
A practical approach to execute and test a lean startup: building phaseEntrepreneurshipLean startup approachTech-startupMinimum Viable ProductDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper practically applies the “Lean Startup Approach” by identifying, analyzing and executing a newly developed web-based business idea. Hypotheses were designed and tested with the construction of a minimum viable product – i.e. a landing page. In-depth interviews allowed deciding either to pivot or persevere the initial launch strategy. Overall, the aim was to collect as much valuable response as possible from customers and ultimately decide for a superior strategy while devoting the smallest amount of time and money.Alves, SaraRUNStritt, Victor2018-01-30T01:30:19Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17512TID:201530880enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:31Zoai:run.unl.pt:10362/17512Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:01.714613Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
A practical approach to execute and test a lean startup: building phase |
title |
A practical approach to execute and test a lean startup: building phase |
spellingShingle |
A practical approach to execute and test a lean startup: building phase Stritt, Victor Entrepreneurship Lean startup approach Tech-startup Minimum Viable Product Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
A practical approach to execute and test a lean startup: building phase |
title_full |
A practical approach to execute and test a lean startup: building phase |
title_fullStr |
A practical approach to execute and test a lean startup: building phase |
title_full_unstemmed |
A practical approach to execute and test a lean startup: building phase |
title_sort |
A practical approach to execute and test a lean startup: building phase |
author |
Stritt, Victor |
author_facet |
Stritt, Victor |
author_role |
author |
dc.contributor.none.fl_str_mv |
Alves, Sara RUN |
dc.contributor.author.fl_str_mv |
Stritt, Victor |
dc.subject.por.fl_str_mv |
Entrepreneurship Lean startup approach Tech-startup Minimum Viable Product Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Entrepreneurship Lean startup approach Tech-startup Minimum Viable Product Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This paper practically applies the “Lean Startup Approach” by identifying, analyzing and executing a newly developed web-based business idea. Hypotheses were designed and tested with the construction of a minimum viable product – i.e. a landing page. In-depth interviews allowed deciding either to pivot or persevere the initial launch strategy. Overall, the aim was to collect as much valuable response as possible from customers and ultimately decide for a superior strategy while devoting the smallest amount of time and money. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-01 2016-01-01T00:00:00Z 2018-01-30T01:30:19Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/17512 TID:201530880 |
url |
http://hdl.handle.net/10362/17512 |
identifier_str_mv |
TID:201530880 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799137876366065664 |