Marketing plan for project code A11

Detalhes bibliográficos
Autor(a) principal: Hristova, Velina Nadarova
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/120296
Resumo: Project A11 outlines a marketing plan for the launch of the HP Moon shot Server on the Bulgarian market. The plan was delivered to and approved by the Marketing department of Hewlett-Packard Bulgaria. The objective of the plan is to introduce the world`s first commercially available software-defined server to Bulgarian medium-sized businesses and large enterprises. For this purpose an external and internal audit was conducted, customers` needs were analyzed and a marketing strategy is proposed. The financial impact of Project A11 is estimated, its risks are assessed and a mitigation plan is included if the original strategies are disrupted by significant changes on the market.
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spelling Marketing plan for project code A11Hewlett-packardServerMoonshotMarketing planDomínio/Área Científica::Ciências Sociais::Economia e GestãoProject A11 outlines a marketing plan for the launch of the HP Moon shot Server on the Bulgarian market. The plan was delivered to and approved by the Marketing department of Hewlett-Packard Bulgaria. The objective of the plan is to introduce the world`s first commercially available software-defined server to Bulgarian medium-sized businesses and large enterprises. For this purpose an external and internal audit was conducted, customers` needs were analyzed and a marketing strategy is proposed. The financial impact of Project A11 is estimated, its risks are assessed and a mitigation plan is included if the original strategies are disrupted by significant changes on the market.Centeno, VictorRUNHristova, Velina Nadarova2021-07-01T15:44:18Z2014-01-272014-01-062014-01-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/120296TID:201531739enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:02:51Zoai:run.unl.pt:10362/120296Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:19.980754Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Marketing plan for project code A11
title Marketing plan for project code A11
spellingShingle Marketing plan for project code A11
Hristova, Velina Nadarova
Hewlett-packard
Server
Moonshot
Marketing plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Marketing plan for project code A11
title_full Marketing plan for project code A11
title_fullStr Marketing plan for project code A11
title_full_unstemmed Marketing plan for project code A11
title_sort Marketing plan for project code A11
author Hristova, Velina Nadarova
author_facet Hristova, Velina Nadarova
author_role author
dc.contributor.none.fl_str_mv Centeno, Victor
RUN
dc.contributor.author.fl_str_mv Hristova, Velina Nadarova
dc.subject.por.fl_str_mv Hewlett-packard
Server
Moonshot
Marketing plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Hewlett-packard
Server
Moonshot
Marketing plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Project A11 outlines a marketing plan for the launch of the HP Moon shot Server on the Bulgarian market. The plan was delivered to and approved by the Marketing department of Hewlett-Packard Bulgaria. The objective of the plan is to introduce the world`s first commercially available software-defined server to Bulgarian medium-sized businesses and large enterprises. For this purpose an external and internal audit was conducted, customers` needs were analyzed and a marketing strategy is proposed. The financial impact of Project A11 is estimated, its risks are assessed and a mitigation plan is included if the original strategies are disrupted by significant changes on the market.
publishDate 2014
dc.date.none.fl_str_mv 2014-01-27
2014-01-06
2014-01-27T00:00:00Z
2021-07-01T15:44:18Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/120296
TID:201531739
url http://hdl.handle.net/10362/120296
identifier_str_mv TID:201531739
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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