The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry
Autor(a) principal: | |
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Data de Publicação: | 2021 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.26334/2183-9077/rapln8ano2021a3 |
Resumo: | In this work, we aim to analyze how the cosmetic industry communicates the idea of aging and how it offers solutions for reversing this natural process, in the advertising speeches about face creams, aimed at the female audience. We built a corpus of 112 texts on cosmetic products, collected in beauty catalogs, websites of beauty brands and retail chains in the perfumery and cosmetics market, which have a set of texts in European Portuguese on the theme of “aging”. From a perspective of Lexical-Semantic analysis with contributions of the Discourse Analysis Pragmatics we tried to identify linguistic patterns to understand which discursive strategies were manipulated when advertising products promise to reverse the natural aging process. We observed that brands have products where the name is not always self-explanatory of the function it proposes and without great commitment to the possible solution, as aging and the respective physical marks are understood as the result of a process that the skin suffered and not the person. |
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The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industryO milagre da juventude: uma análise linguística de exemplares de discurso publicitário da indústria antienvelhecimentoenvelhecimentocosméticadiscurso publicitárioethosface threatening actsethosageingbeauty brandsadvertising In this work, we aim to analyze how the cosmetic industry communicates the idea of aging and how it offers solutions for reversing this natural process, in the advertising speeches about face creams, aimed at the female audience. We built a corpus of 112 texts on cosmetic products, collected in beauty catalogs, websites of beauty brands and retail chains in the perfumery and cosmetics market, which have a set of texts in European Portuguese on the theme of “aging”. From a perspective of Lexical-Semantic analysis with contributions of the Discourse Analysis Pragmatics we tried to identify linguistic patterns to understand which discursive strategies were manipulated when advertising products promise to reverse the natural aging process. We observed that brands have products where the name is not always self-explanatory of the function it proposes and without great commitment to the possible solution, as aging and the respective physical marks are understood as the result of a process that the skin suffered and not the person.Associação Portuguesa de Linguística2021-10-16info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.26334/2183-9077/rapln8ano2021a3https://doi.org/10.26334/2183-9077/rapln8ano2021a3Revista da Associação Portuguesa de Linguística; No. 8 (2021): Journal of the Portuguese Linguistics Association; 26-39Revista da Associação Portuguesa de Linguística; N.º 8 (2021): Revista da Associação Portuguesa de Linguística; 26-392183-9077reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://ojs.apl.pt/index.php/rapl/article/view/115https://ojs.apl.pt/index.php/rapl/article/view/115/112Direitos de Autor (c) 2021 Sílvia Barbosa, Mariana Silva Ninitasinfo:eu-repo/semantics/openAccessBarbosa, SílviaNinitas, Mariana Silva2023-12-02T10:17:47Zoai:ojs3.ojs.apl.pt:article/115Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:36:01.373319Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry O milagre da juventude: uma análise linguística de exemplares de discurso publicitário da indústria antienvelhecimento |
title |
The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry |
spellingShingle |
The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry Barbosa, Sílvia envelhecimento cosmética discurso publicitário ethos face threatening acts ethos ageing beauty brands advertising |
title_short |
The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry |
title_full |
The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry |
title_fullStr |
The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry |
title_full_unstemmed |
The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry |
title_sort |
The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry |
author |
Barbosa, Sílvia |
author_facet |
Barbosa, Sílvia Ninitas, Mariana Silva |
author_role |
author |
author2 |
Ninitas, Mariana Silva |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Barbosa, Sílvia Ninitas, Mariana Silva |
dc.subject.por.fl_str_mv |
envelhecimento cosmética discurso publicitário ethos face threatening acts ethos ageing beauty brands advertising |
topic |
envelhecimento cosmética discurso publicitário ethos face threatening acts ethos ageing beauty brands advertising |
description |
In this work, we aim to analyze how the cosmetic industry communicates the idea of aging and how it offers solutions for reversing this natural process, in the advertising speeches about face creams, aimed at the female audience. We built a corpus of 112 texts on cosmetic products, collected in beauty catalogs, websites of beauty brands and retail chains in the perfumery and cosmetics market, which have a set of texts in European Portuguese on the theme of “aging”. From a perspective of Lexical-Semantic analysis with contributions of the Discourse Analysis Pragmatics we tried to identify linguistic patterns to understand which discursive strategies were manipulated when advertising products promise to reverse the natural aging process. We observed that brands have products where the name is not always self-explanatory of the function it proposes and without great commitment to the possible solution, as aging and the respective physical marks are understood as the result of a process that the skin suffered and not the person. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-10-16 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.26334/2183-9077/rapln8ano2021a3 https://doi.org/10.26334/2183-9077/rapln8ano2021a3 |
url |
https://doi.org/10.26334/2183-9077/rapln8ano2021a3 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojs.apl.pt/index.php/rapl/article/view/115 https://ojs.apl.pt/index.php/rapl/article/view/115/112 |
dc.rights.driver.fl_str_mv |
Direitos de Autor (c) 2021 Sílvia Barbosa, Mariana Silva Ninitas info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos de Autor (c) 2021 Sílvia Barbosa, Mariana Silva Ninitas |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Associação Portuguesa de Linguística |
publisher.none.fl_str_mv |
Associação Portuguesa de Linguística |
dc.source.none.fl_str_mv |
Revista da Associação Portuguesa de Linguística; No. 8 (2021): Journal of the Portuguese Linguistics Association; 26-39 Revista da Associação Portuguesa de Linguística; N.º 8 (2021): Revista da Associação Portuguesa de Linguística; 26-39 2183-9077 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799133623287283712 |