The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry

Detalhes bibliográficos
Autor(a) principal: Barbosa, Sílvia
Data de Publicação: 2021
Outros Autores: Ninitas, Mariana Silva
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.26334/2183-9077/rapln8ano2021a3
Resumo:  In this work, we aim to analyze how the cosmetic industry communicates the idea of aging and how it offers solutions for reversing this natural process, in the advertising speeches about face creams, aimed at the female audience. We built a corpus of 112 texts on cosmetic products, collected in beauty catalogs, websites of beauty brands and retail chains in the perfumery and cosmetics market, which have a set of texts in European Portuguese on the theme of “aging”. From a perspective of Lexical-Semantic analysis with contributions of the Discourse Analysis Pragmatics we tried to identify linguistic patterns to understand which discursive strategies were manipulated when advertising products promise to reverse the natural aging process. We observed that brands have products where the name is not always self-explanatory of the function it proposes and without great commitment to the possible solution, as aging and the respective physical marks are understood as the result of a process that the skin suffered and not the person.
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spelling The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industryO milagre da juventude: uma análise linguística de exemplares de discurso publicitário da indústria antienvelhecimentoenvelhecimentocosméticadiscurso publicitárioethosface threatening actsethosageingbeauty brandsadvertising In this work, we aim to analyze how the cosmetic industry communicates the idea of aging and how it offers solutions for reversing this natural process, in the advertising speeches about face creams, aimed at the female audience. We built a corpus of 112 texts on cosmetic products, collected in beauty catalogs, websites of beauty brands and retail chains in the perfumery and cosmetics market, which have a set of texts in European Portuguese on the theme of “aging”. From a perspective of Lexical-Semantic analysis with contributions of the Discourse Analysis Pragmatics we tried to identify linguistic patterns to understand which discursive strategies were manipulated when advertising products promise to reverse the natural aging process. We observed that brands have products where the name is not always self-explanatory of the function it proposes and without great commitment to the possible solution, as aging and the respective physical marks are understood as the result of a process that the skin suffered and not the person.Associação Portuguesa de Linguística2021-10-16info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.26334/2183-9077/rapln8ano2021a3https://doi.org/10.26334/2183-9077/rapln8ano2021a3Revista da Associação Portuguesa de Linguística; No. 8 (2021): Journal of the Portuguese Linguistics Association; 26-39Revista da Associação Portuguesa de Linguística; N.º 8 (2021): Revista da Associação Portuguesa de Linguística; 26-392183-9077reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://ojs.apl.pt/index.php/rapl/article/view/115https://ojs.apl.pt/index.php/rapl/article/view/115/112Direitos de Autor (c) 2021 Sílvia Barbosa, Mariana Silva Ninitasinfo:eu-repo/semantics/openAccessBarbosa, SílviaNinitas, Mariana Silva2023-12-02T10:17:47Zoai:ojs3.ojs.apl.pt:article/115Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:36:01.373319Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry
O milagre da juventude: uma análise linguística de exemplares de discurso publicitário da indústria antienvelhecimento
title The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry
spellingShingle The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry
Barbosa, Sílvia
envelhecimento
cosmética
discurso publicitário
ethos
face threatening acts
ethos
ageing
beauty brands
advertising
title_short The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry
title_full The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry
title_fullStr The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry
title_full_unstemmed The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry
title_sort The miracle of youth: a linguistic analysis of samples of advertising discourse from the anti-ageing industry
author Barbosa, Sílvia
author_facet Barbosa, Sílvia
Ninitas, Mariana Silva
author_role author
author2 Ninitas, Mariana Silva
author2_role author
dc.contributor.author.fl_str_mv Barbosa, Sílvia
Ninitas, Mariana Silva
dc.subject.por.fl_str_mv envelhecimento
cosmética
discurso publicitário
ethos
face threatening acts
ethos
ageing
beauty brands
advertising
topic envelhecimento
cosmética
discurso publicitário
ethos
face threatening acts
ethos
ageing
beauty brands
advertising
description  In this work, we aim to analyze how the cosmetic industry communicates the idea of aging and how it offers solutions for reversing this natural process, in the advertising speeches about face creams, aimed at the female audience. We built a corpus of 112 texts on cosmetic products, collected in beauty catalogs, websites of beauty brands and retail chains in the perfumery and cosmetics market, which have a set of texts in European Portuguese on the theme of “aging”. From a perspective of Lexical-Semantic analysis with contributions of the Discourse Analysis Pragmatics we tried to identify linguistic patterns to understand which discursive strategies were manipulated when advertising products promise to reverse the natural aging process. We observed that brands have products where the name is not always self-explanatory of the function it proposes and without great commitment to the possible solution, as aging and the respective physical marks are understood as the result of a process that the skin suffered and not the person.
publishDate 2021
dc.date.none.fl_str_mv 2021-10-16
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.26334/2183-9077/rapln8ano2021a3
https://doi.org/10.26334/2183-9077/rapln8ano2021a3
url https://doi.org/10.26334/2183-9077/rapln8ano2021a3
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.apl.pt/index.php/rapl/article/view/115
https://ojs.apl.pt/index.php/rapl/article/view/115/112
dc.rights.driver.fl_str_mv Direitos de Autor (c) 2021 Sílvia Barbosa, Mariana Silva Ninitas
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos de Autor (c) 2021 Sílvia Barbosa, Mariana Silva Ninitas
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Portuguesa de Linguística
publisher.none.fl_str_mv Associação Portuguesa de Linguística
dc.source.none.fl_str_mv Revista da Associação Portuguesa de Linguística; No. 8 (2021): Journal of the Portuguese Linguistics Association; 26-39
Revista da Associação Portuguesa de Linguística; N.º 8 (2021): Revista da Associação Portuguesa de Linguística; 26-39
2183-9077
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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