Internationalization processes of Portuguese wine producing SME’S in Germany and Russia

• Autor(a) principal: Carvalho, Sérgio Miguel Oliveira
• Data de Publicação: 2009
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/4010
• topic: Internationalization processes; Cooperation; International potential; Market potential

In order to shed some light on the common problems wine producing SME’s are facing in their internationalization processes, this paper will provide decision makers with some tools for better evaluation of their true international potential. The objective is to allow some reflection on the possibilities of cooperation between firms with limited resources that wish to explore the Eastern and Central European markets. This is done by evaluating all the current internationalization possibilities in two example markets – Germany and Russia – and making and approach based on internal factors (e.g. financial and human resources) as well as external (e.g. market’s potential, entry barriers, …). The paper will show that the answers lie in the combination between the firm’s characteristics and the market in question’s potential. Although there is not one true and single “best way to go international”, there are some common threads that will make decision making more rational. The paper ultimately intends to create a bigger discussion amongst wine producers as to their true possibilities of internationalization as independent firms and the exponential increase of possibilities as part of organized cooperative groups.