Wescan internationalization plan

Detalhes bibliográficos
Autor(a) principal: Mingyu, Wang
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/148124
Resumo: WSS is a Portuguese brand operating in the natural stone sector as a manufacturer of high-tech scanners. It intends to expand internationally after spending several years consolidating its national position. This paper aims to develop pragmatic guidelines for a successful strategy. Factors such as company and sector, as well as macro-and industry-specific dimensions, were analyzed, leading to four potential target countries. An in-depth evaluation of each country ensued in the selection of the USA. Finally, through a comprehensive marketing plan and financial implications prospectus, the strategy the company needed to carry out was selected.
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spelling Wescan internationalization planInternationalizationMarket entry strategySmeNatural stone industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoWSS is a Portuguese brand operating in the natural stone sector as a manufacturer of high-tech scanners. It intends to expand internationally after spending several years consolidating its national position. This paper aims to develop pragmatic guidelines for a successful strategy. Factors such as company and sector, as well as macro-and industry-specific dimensions, were analyzed, leading to four potential target countries. An in-depth evaluation of each country ensued in the selection of the USA. Finally, through a comprehensive marketing plan and financial implications prospectus, the strategy the company needed to carry out was selected.Gomes, EmanuelSousa, Gonçalo Cordeiro deRUNMingyu, Wang2022-06-142022-06-022026-06-02T00:00:00Z2022-06-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/148124TID:203135989enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:29:29Zoai:run.unl.pt:10362/148124Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:12.792060Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Wescan internationalization plan
title Wescan internationalization plan
spellingShingle Wescan internationalization plan
Mingyu, Wang
Internationalization
Market entry strategy
Sme
Natural stone industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Wescan internationalization plan
title_full Wescan internationalization plan
title_fullStr Wescan internationalization plan
title_full_unstemmed Wescan internationalization plan
title_sort Wescan internationalization plan
author Mingyu, Wang
author_facet Mingyu, Wang
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Sousa, Gonçalo Cordeiro de
RUN
dc.contributor.author.fl_str_mv Mingyu, Wang
dc.subject.por.fl_str_mv Internationalization
Market entry strategy
Sme
Natural stone industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market entry strategy
Sme
Natural stone industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description WSS is a Portuguese brand operating in the natural stone sector as a manufacturer of high-tech scanners. It intends to expand internationally after spending several years consolidating its national position. This paper aims to develop pragmatic guidelines for a successful strategy. Factors such as company and sector, as well as macro-and industry-specific dimensions, were analyzed, leading to four potential target countries. An in-depth evaluation of each country ensued in the selection of the USA. Finally, through a comprehensive marketing plan and financial implications prospectus, the strategy the company needed to carry out was selected.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-14
2022-06-02
2022-06-14T00:00:00Z
2026-06-02T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/148124
TID:203135989
url http://hdl.handle.net/10362/148124
identifier_str_mv TID:203135989
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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