Wescan internationalization plan: an in-depth analysis of Norway

Detalhes bibliográficos
Autor(a) principal: Fernandes, Maria Wolff
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/152678
Resumo: WeScan & Stonify (WSS) is a Portuguese Natural Stone Slab Scanner brand wishing to expand soon. In this context, an internationalization plan was created. Four potential markets were analyzed in detail for the target market decision. The following sections include studying one of these markets, i.e., Norway. From the literature on international entry mode selection, it is clear that, despite their undeniable value, standard approaches such as the Uppsala model should not always be followed since some ventures, like WSS, have profiles that strongly deviate from the norm.
id RCAP_b9a0469f345664b4610f1ceed8e7fc0c
oai_identifier_str oai:run.unl.pt:10362/152678
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Wescan internationalization plan: an in-depth analysis of NorwayInternationalizationMarket entry strategySmeNatural stone industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoWeScan & Stonify (WSS) is a Portuguese Natural Stone Slab Scanner brand wishing to expand soon. In this context, an internationalization plan was created. Four potential markets were analyzed in detail for the target market decision. The following sections include studying one of these markets, i.e., Norway. From the literature on international entry mode selection, it is clear that, despite their undeniable value, standard approaches such as the Uppsala model should not always be followed since some ventures, like WSS, have profiles that strongly deviate from the norm.Gomes, EmanuelSousa, Gonçalo Cordeiro deRUNFernandes, Maria Wolff2022-06-022022-06-022026-06-02T00:00:00Z2022-06-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/152678TID:203222148enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:35:03Zoai:run.unl.pt:10362/152678Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:01.608739Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Wescan internationalization plan: an in-depth analysis of Norway
title Wescan internationalization plan: an in-depth analysis of Norway
spellingShingle Wescan internationalization plan: an in-depth analysis of Norway
Fernandes, Maria Wolff
Internationalization
Market entry strategy
Sme
Natural stone industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Wescan internationalization plan: an in-depth analysis of Norway
title_full Wescan internationalization plan: an in-depth analysis of Norway
title_fullStr Wescan internationalization plan: an in-depth analysis of Norway
title_full_unstemmed Wescan internationalization plan: an in-depth analysis of Norway
title_sort Wescan internationalization plan: an in-depth analysis of Norway
author Fernandes, Maria Wolff
author_facet Fernandes, Maria Wolff
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Sousa, Gonçalo Cordeiro de
RUN
dc.contributor.author.fl_str_mv Fernandes, Maria Wolff
dc.subject.por.fl_str_mv Internationalization
Market entry strategy
Sme
Natural stone industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market entry strategy
Sme
Natural stone industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description WeScan & Stonify (WSS) is a Portuguese Natural Stone Slab Scanner brand wishing to expand soon. In this context, an internationalization plan was created. Four potential markets were analyzed in detail for the target market decision. The following sections include studying one of these markets, i.e., Norway. From the literature on international entry mode selection, it is clear that, despite their undeniable value, standard approaches such as the Uppsala model should not always be followed since some ventures, like WSS, have profiles that strongly deviate from the norm.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-02
2022-06-02
2022-06-02T00:00:00Z
2026-06-02T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/152678
TID:203222148
url http://hdl.handle.net/10362/152678
identifier_str_mv TID:203222148
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138138020380672

Registros relacionados