Internationalization strategy: Dom Pedro Hotel Group - São Paulo
Autor(a) principal: | |
---|---|
Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/9805 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
id |
RCAP_28711bf21b121b6af88b2922cb831d39 |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/9805 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Internationalization strategy: Dom Pedro Hotel Group - São PauloDom Pedro HotelsInternationalization strategySão PauloImplementation planInvestment opportunityA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis paper has the purpose of study the possible entry of Dom Pedro Hotels in São Paulo. Resources and capabilities of the company were scrupulously assessed and the research revealed that Dom Pedro needs to review its strategic approach and professionalize its internal processes to succeed in its internationalization plans. The internal scanning of Dom Pedro together with an environmental and hotel industry analysis helps the company to find out the best opportunity on the market. A detailed analysis determined the most suitable mode of entry and an implementation plan was recommended. Opening a hotel in São Paulo can be a good investment opportunity, but it should be the first step for a bigger expansion plan in Brazil.NSBE - UNLDahab, SóniaSoeiro, Filipe CastroRUNSalvador, João Ricardo Alves2013-06-06T08:15:51Z2013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9805enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:07Zoai:run.unl.pt:10362/9805Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:02.921847Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Internationalization strategy: Dom Pedro Hotel Group - São Paulo |
title |
Internationalization strategy: Dom Pedro Hotel Group - São Paulo |
spellingShingle |
Internationalization strategy: Dom Pedro Hotel Group - São Paulo Salvador, João Ricardo Alves Dom Pedro Hotels Internationalization strategy São Paulo Implementation plan Investment opportunity |
title_short |
Internationalization strategy: Dom Pedro Hotel Group - São Paulo |
title_full |
Internationalization strategy: Dom Pedro Hotel Group - São Paulo |
title_fullStr |
Internationalization strategy: Dom Pedro Hotel Group - São Paulo |
title_full_unstemmed |
Internationalization strategy: Dom Pedro Hotel Group - São Paulo |
title_sort |
Internationalization strategy: Dom Pedro Hotel Group - São Paulo |
author |
Salvador, João Ricardo Alves |
author_facet |
Salvador, João Ricardo Alves |
author_role |
author |
dc.contributor.none.fl_str_mv |
Dahab, Sónia Soeiro, Filipe Castro RUN |
dc.contributor.author.fl_str_mv |
Salvador, João Ricardo Alves |
dc.subject.por.fl_str_mv |
Dom Pedro Hotels Internationalization strategy São Paulo Implementation plan Investment opportunity |
topic |
Dom Pedro Hotels Internationalization strategy São Paulo Implementation plan Investment opportunity |
description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-06-06T08:15:51Z 2013-01 2013-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/9805 |
url |
http://hdl.handle.net/10362/9805 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
NSBE - UNL |
publisher.none.fl_str_mv |
NSBE - UNL |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799137834615963648 |