Capturing funds in sports : an analysis to the Portuguese Sports Associations

• Autor(a) principal: Oliveira, Tiago Santos de
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/26241
• topic: Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Nowadays, there is a clear struggle for sports associations to find proper funding. The largest sports associations, even though included in this analysis, are not in the struggling group of associations. Therefore, the need for guidance resides in the medium and small sports organizations. Sports associations have a high dependence on collected funds, due to low sales numbers, and low participants enrolled in the sports. Consequently, the funds can be become a source of competitive advantage, in the form of, among others, sponsorships, for both ends of the deal. Therefore, the analysis that follows, tries to give a clear guidance to the medium and small Professional Sports Associations in Portugal, in order for these to adapt and obtain funds for their associations. The analysis conducted was based on data received from 57 Professional Sports Associations in Portugal, which contained data such as number of coaches, number of youth participants, among others. With these variables as a basis, an OLS model was designed to attained the variables that were statistically significant in explaining the funds received by theses associations, which are: Youth Involvement, Sales, and Overall Participants. Then these significant variables, were transformed in concrete ways to help these associations, such as the importance of Media Exposure. With this analysis, there is a clear managerial implication for associations that are in the early stages of development, which will be able to guide their efforts and objectives towards the significant variables that truly affect funding over time.