The internationalization case of yunit consulting, Lda.: in-depth country analysis - France

Detalhes bibliográficos
Autor(a) principal: Larcher, Marta Maria Mariz Da Cunha
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139339
Resumo: Yunit Consulting is a Portuguese management consulting firm wishing to internationalize its business. This report, presenting an extensive internationalization plan, incorporates a firm overview, an industry assessment, a country clustering, and a ranking analysis. Having identified five potential target markets, France is then thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. Further, a strategic alliance with a digital transformation consulting company in Catalunya was found suitable. Thus, a marketing strategy was developed, together with a financial projection to assess the viability of such international expansion.
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spelling The internationalization case of yunit consulting, Lda.: in-depth country analysis - FranceInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoYunit Consulting is a Portuguese management consulting firm wishing to internationalize its business. This report, presenting an extensive internationalization plan, incorporates a firm overview, an industry assessment, a country clustering, and a ranking analysis. Having identified five potential target markets, France is then thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. Further, a strategic alliance with a digital transformation consulting company in Catalunya was found suitable. Thus, a marketing strategy was developed, together with a financial projection to assess the viability of such international expansion.Gomes, Emanuel Rogério SabinoDelgado, João Pedro Pires dos Reis MuralhaRUNLarcher, Marta Maria Mariz Da Cunha2022-06-03T14:35:01Z2022-01-192021-12-172022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139339TID:202998584enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:42Zoai:run.unl.pt:10362/139339Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:25.073500Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The internationalization case of yunit consulting, Lda.: in-depth country analysis - France
title The internationalization case of yunit consulting, Lda.: in-depth country analysis - France
spellingShingle The internationalization case of yunit consulting, Lda.: in-depth country analysis - France
Larcher, Marta Maria Mariz Da Cunha
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The internationalization case of yunit consulting, Lda.: in-depth country analysis - France
title_full The internationalization case of yunit consulting, Lda.: in-depth country analysis - France
title_fullStr The internationalization case of yunit consulting, Lda.: in-depth country analysis - France
title_full_unstemmed The internationalization case of yunit consulting, Lda.: in-depth country analysis - France
title_sort The internationalization case of yunit consulting, Lda.: in-depth country analysis - France
author Larcher, Marta Maria Mariz Da Cunha
author_facet Larcher, Marta Maria Mariz Da Cunha
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel Rogério Sabino
Delgado, João Pedro Pires dos Reis Muralha
RUN
dc.contributor.author.fl_str_mv Larcher, Marta Maria Mariz Da Cunha
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Yunit Consulting is a Portuguese management consulting firm wishing to internationalize its business. This report, presenting an extensive internationalization plan, incorporates a firm overview, an industry assessment, a country clustering, and a ranking analysis. Having identified five potential target markets, France is then thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. Further, a strategic alliance with a digital transformation consulting company in Catalunya was found suitable. Thus, a marketing strategy was developed, together with a financial projection to assess the viability of such international expansion.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-06-03T14:35:01Z
2022-01-19
2022-01-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139339
TID:202998584
url http://hdl.handle.net/10362/139339
identifier_str_mv TID:202998584
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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