Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive

Detalhes bibliográficos
Autor(a) principal: Filipe, Maria Beatriz dos Santos Carvalho e
Data de Publicação: 2024
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/164026
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
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spelling Branded Mobile Apps: How do consumer-brand relationships within apps shape addictiveSmartphone addictionBranded mobile appsBrand relationshipsGoal pursuitSDG 3 - Good health and well-beingSDG 8 - Decent work and economic growthSDG 9 - Industry, innovation and infrastructureDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsSmartphone addiction has increasingly been brought to attention in the last years, in the light of its impact on mental health and digital wellbeing, with authors mainly focusing on psychological and environmental factors leading to this disorder or its consequences. The role that brands and branded mobile apps themselves play on the development of this addictive behaviour, however, lacks further investigation, despite being of utmost importance for companies, as they are expected to make a positive social impact on consumers’ lives. In an experimental study, the current research examines the moderating role of brand relationships on smartphone addiction and the underlying goal pursuit. Results indicate that communal (vs. exchange) relationships can increase smartphone addiction, as users under this condition nurture more affective feelings towards brands and their apps, thus becoming more engaged. Findings further demonstrate that perceived entertainment and hedonic goals underlie the effects of communal relationships, whereas utilitarian goals and perceived informational value moderate the effect of exchange relationships on addictive behaviours. This research provides important theoretical and managerial implications, empowering brand managers with strategies to mitigate potential negative outcomes of an excessive use of branded mobile apps on consumers’ wellbeing, integrated in a Corporate Digital Responsibility strategy.Pinto, Diego CostaRUNFilipe, Maria Beatriz dos Santos Carvalho e2024-02-23T15:34:15Z2024-01-302024-01-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/164026TID:203527801enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:50:25Zoai:run.unl.pt:10362/164026Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T04:00:00.408167Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive
title Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive
spellingShingle Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive
Filipe, Maria Beatriz dos Santos Carvalho e
Smartphone addiction
Branded mobile apps
Brand relationships
Goal pursuit
SDG 3 - Good health and well-being
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive
title_full Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive
title_fullStr Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive
title_full_unstemmed Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive
title_sort Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive
author Filipe, Maria Beatriz dos Santos Carvalho e
author_facet Filipe, Maria Beatriz dos Santos Carvalho e
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Filipe, Maria Beatriz dos Santos Carvalho e
dc.subject.por.fl_str_mv Smartphone addiction
Branded mobile apps
Brand relationships
Goal pursuit
SDG 3 - Good health and well-being
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Smartphone addiction
Branded mobile apps
Brand relationships
Goal pursuit
SDG 3 - Good health and well-being
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
publishDate 2024
dc.date.none.fl_str_mv 2024-02-23T15:34:15Z
2024-01-30
2024-01-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/164026
TID:203527801
url http://hdl.handle.net/10362/164026
identifier_str_mv TID:203527801
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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