Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive
Autor(a) principal: | |
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Data de Publicação: | 2024 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/164026 |
Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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Branded Mobile Apps: How do consumer-brand relationships within apps shape addictiveSmartphone addictionBranded mobile appsBrand relationshipsGoal pursuitSDG 3 - Good health and well-beingSDG 8 - Decent work and economic growthSDG 9 - Industry, innovation and infrastructureDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsSmartphone addiction has increasingly been brought to attention in the last years, in the light of its impact on mental health and digital wellbeing, with authors mainly focusing on psychological and environmental factors leading to this disorder or its consequences. The role that brands and branded mobile apps themselves play on the development of this addictive behaviour, however, lacks further investigation, despite being of utmost importance for companies, as they are expected to make a positive social impact on consumers’ lives. In an experimental study, the current research examines the moderating role of brand relationships on smartphone addiction and the underlying goal pursuit. Results indicate that communal (vs. exchange) relationships can increase smartphone addiction, as users under this condition nurture more affective feelings towards brands and their apps, thus becoming more engaged. Findings further demonstrate that perceived entertainment and hedonic goals underlie the effects of communal relationships, whereas utilitarian goals and perceived informational value moderate the effect of exchange relationships on addictive behaviours. This research provides important theoretical and managerial implications, empowering brand managers with strategies to mitigate potential negative outcomes of an excessive use of branded mobile apps on consumers’ wellbeing, integrated in a Corporate Digital Responsibility strategy.Pinto, Diego CostaRUNFilipe, Maria Beatriz dos Santos Carvalho e2024-02-23T15:34:15Z2024-01-302024-01-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/164026TID:203527801enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:50:25Zoai:run.unl.pt:10362/164026Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T04:00:00.408167Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive |
title |
Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive |
spellingShingle |
Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive Filipe, Maria Beatriz dos Santos Carvalho e Smartphone addiction Branded mobile apps Brand relationships Goal pursuit SDG 3 - Good health and well-being SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação |
title_short |
Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive |
title_full |
Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive |
title_fullStr |
Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive |
title_full_unstemmed |
Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive |
title_sort |
Branded Mobile Apps: How do consumer-brand relationships within apps shape addictive |
author |
Filipe, Maria Beatriz dos Santos Carvalho e |
author_facet |
Filipe, Maria Beatriz dos Santos Carvalho e |
author_role |
author |
dc.contributor.none.fl_str_mv |
Pinto, Diego Costa RUN |
dc.contributor.author.fl_str_mv |
Filipe, Maria Beatriz dos Santos Carvalho e |
dc.subject.por.fl_str_mv |
Smartphone addiction Branded mobile apps Brand relationships Goal pursuit SDG 3 - Good health and well-being SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação |
topic |
Smartphone addiction Branded mobile apps Brand relationships Goal pursuit SDG 3 - Good health and well-being SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-02-23T15:34:15Z 2024-01-30 2024-01-30T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/164026 TID:203527801 |
url |
http://hdl.handle.net/10362/164026 |
identifier_str_mv |
TID:203527801 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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