The QSR industry at all velocity

Detalhes bibliográficos
Autor(a) principal: Pedroso, Carla Sofia Peixoto
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/106851
Resumo: The QSR Industry has been using Technology, Delivery and Digital to fuel its transformation. The resilience of the segment has been allowing to overcome downturns.Still,more informed consumers have been demanding more quality,pressuring the industry to address distinct audiences: service and convenience. Customers- centric strategies pursuitby McDonald’shave been allowing for differentiated experiences while addressing customer’s needs. Still, the chain ability to predict trends and to quickly react to it, at global scale,has been positioning them to success. It’s all about strategy and consumers are “lovin’it”.
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spelling The QSR industry at all velocityQSRMcDonald’sTechnologyTrendsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe QSR Industry has been using Technology, Delivery and Digital to fuel its transformation. The resilience of the segment has been allowing to overcome downturns.Still,more informed consumers have been demanding more quality,pressuring the industry to address distinct audiences: service and convenience. Customers- centric strategies pursuitby McDonald’shave been allowing for differentiated experiences while addressing customer’s needs. Still, the chain ability to predict trends and to quickly react to it, at global scale,has been positioning them to success. It’s all about strategy and consumers are “lovin’it”.Castro, FilipaRUNPedroso, Carla Sofia Peixoto2020-11-10T10:02:43Z2020-01-152020-01-062020-01-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/106851TID:202495183enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:51:35Zoai:run.unl.pt:10362/106851Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:46.895957Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The QSR industry at all velocity
title The QSR industry at all velocity
spellingShingle The QSR industry at all velocity
Pedroso, Carla Sofia Peixoto
QSR
McDonald’s
Technology
Trends
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The QSR industry at all velocity
title_full The QSR industry at all velocity
title_fullStr The QSR industry at all velocity
title_full_unstemmed The QSR industry at all velocity
title_sort The QSR industry at all velocity
author Pedroso, Carla Sofia Peixoto
author_facet Pedroso, Carla Sofia Peixoto
author_role author
dc.contributor.none.fl_str_mv Castro, Filipa
RUN
dc.contributor.author.fl_str_mv Pedroso, Carla Sofia Peixoto
dc.subject.por.fl_str_mv QSR
McDonald’s
Technology
Trends
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic QSR
McDonald’s
Technology
Trends
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The QSR Industry has been using Technology, Delivery and Digital to fuel its transformation. The resilience of the segment has been allowing to overcome downturns.Still,more informed consumers have been demanding more quality,pressuring the industry to address distinct audiences: service and convenience. Customers- centric strategies pursuitby McDonald’shave been allowing for differentiated experiences while addressing customer’s needs. Still, the chain ability to predict trends and to quickly react to it, at global scale,has been positioning them to success. It’s all about strategy and consumers are “lovin’it”.
publishDate 2020
dc.date.none.fl_str_mv 2020-11-10T10:02:43Z
2020-01-15
2020-01-06
2020-01-15T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/106851
TID:202495183
url http://hdl.handle.net/10362/106851
identifier_str_mv TID:202495183
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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