Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/711 |
Resumo: | Business tourism is one of the international marketing and relational, B2B, and services marketing strategies used in the internationalization process of SMEs, with a focus on the success of firms, concerning mainly intangible economic activities. It intends to manage the client relationship to benefit the firms and their stakeholders. However, there is a gap in the literature in this area of research, not only in business tourism but also in the combination of business tourism with SMEs’ internationalization process. As such, this paper aims to understand and identify business tourism in an SME’s internationalization, contributing to a little-explored area. The study includes a descriptive and exploratory approach, set in a case study highlighting business tourism in a SME, integrated in a B2B context. The results suggest that business tourism has a strategic role in the internationalization processes of SMEs, providing a higher performance level and degree of satisfaction and loyalty to its international clients.DOI: https://doi.org/10.54663/2182-9306.2023.sn13.6-28 |
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Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B ContextInternational Strategic Marketing; Business Tourism; Internacionlization; SME; Relational Marketing; B2B Marketing; Services MarketingBusiness tourism is one of the international marketing and relational, B2B, and services marketing strategies used in the internationalization process of SMEs, with a focus on the success of firms, concerning mainly intangible economic activities. It intends to manage the client relationship to benefit the firms and their stakeholders. However, there is a gap in the literature in this area of research, not only in business tourism but also in the combination of business tourism with SMEs’ internationalization process. As such, this paper aims to understand and identify business tourism in an SME’s internationalization, contributing to a little-explored area. The study includes a descriptive and exploratory approach, set in a case study highlighting business tourism in a SME, integrated in a B2B context. The results suggest that business tourism has a strategic role in the internationalization processes of SMEs, providing a higher performance level and degree of satisfaction and loyalty to its international clients.DOI: https://doi.org/10.54663/2182-9306.2023.sn13.6-28ISVOUGA - Instituto Superior de Entre Douro e Vouga2023-07-14info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/711International Journal of Marketing, Communication and New Media; No 13 (2023): Special Number SM2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/711http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/711/346http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/711/464Copyright (c) 2023 Cláudia Pires Ribauinfo:eu-repo/semantics/openAccessRibau, Cláudia Pires2023-07-21T10:49:47Zoai:u3isjournal.isvouga.pt:article/711Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T19:08:14.517166Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context |
title |
Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context |
spellingShingle |
Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context Ribau, Cláudia Pires International Strategic Marketing; Business Tourism; Internacionlization; SME; Relational Marketing; B2B Marketing; Services Marketing |
title_short |
Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context |
title_full |
Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context |
title_fullStr |
Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context |
title_full_unstemmed |
Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context |
title_sort |
Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context |
author |
Ribau, Cláudia Pires |
author_facet |
Ribau, Cláudia Pires |
author_role |
author |
dc.contributor.author.fl_str_mv |
Ribau, Cláudia Pires |
dc.subject.por.fl_str_mv |
International Strategic Marketing; Business Tourism; Internacionlization; SME; Relational Marketing; B2B Marketing; Services Marketing |
topic |
International Strategic Marketing; Business Tourism; Internacionlization; SME; Relational Marketing; B2B Marketing; Services Marketing |
description |
Business tourism is one of the international marketing and relational, B2B, and services marketing strategies used in the internationalization process of SMEs, with a focus on the success of firms, concerning mainly intangible economic activities. It intends to manage the client relationship to benefit the firms and their stakeholders. However, there is a gap in the literature in this area of research, not only in business tourism but also in the combination of business tourism with SMEs’ internationalization process. As such, this paper aims to understand and identify business tourism in an SME’s internationalization, contributing to a little-explored area. The study includes a descriptive and exploratory approach, set in a case study highlighting business tourism in a SME, integrated in a B2B context. The results suggest that business tourism has a strategic role in the internationalization processes of SMEs, providing a higher performance level and degree of satisfaction and loyalty to its international clients.DOI: https://doi.org/10.54663/2182-9306.2023.sn13.6-28 |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-07-14 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/711 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/711 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/711 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/711/346 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/711/464 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Cláudia Pires Ribau info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Cláudia Pires Ribau |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; No 13 (2023): Special Number SM 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799132504416845824 |