Acceptance criteria in a promotional tourism demarketing plan

Detalhes bibliográficos
Autor(a) principal: Magalhães, Maria José
Data de Publicação: 2017
Outros Autores: Magalhães, Sérgio Tenreiro de, Rodrigues, Carlos, Marques, Susana
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/33471
Resumo: In a nature-based demarketing tourism plan the elaboration of promotional products are very important to reach the goals of encourage and awareness tourists to the demarketing measures used. The elaboration of a promotional product involves, in part, a creative process, making the evaluation of the final product subjective and, therefore, compromising the acceptance criteria and the finalization of the project. This work presents a tool for a common issue addressed in promotional tourism demarketing plans: raising environmental awareness. This tool can help to objectivate its acceptance criteria, making the process of acceptance of the final product (the promotional tourism demarketing plan) more objective, predictable and simpler.
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spelling Acceptance criteria in a promotional tourism demarketing planAcceptance criteriaAcceptance toolTourism demarketingIn a nature-based demarketing tourism plan the elaboration of promotional products are very important to reach the goals of encourage and awareness tourists to the demarketing measures used. The elaboration of a promotional product involves, in part, a creative process, making the evaluation of the final product subjective and, therefore, compromising the acceptance criteria and the finalization of the project. This work presents a tool for a common issue addressed in promotional tourism demarketing plans: raising environmental awareness. This tool can help to objectivate its acceptance criteria, making the process of acceptance of the final product (the promotional tourism demarketing plan) more objective, predictable and simpler.Veritati - Repositório Institucional da Universidade Católica PortuguesaMagalhães, Maria JoséMagalhães, Sérgio Tenreiro deRodrigues, CarlosMarques, Susana2021-06-07T14:41:31Z20172017-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/33471eng1877-050910.1016/j.procs.2017.11.12185040236845000426701100121info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-09-12T01:39:00Zoai:repositorio.ucp.pt:10400.14/33471Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:27:13.174892Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Acceptance criteria in a promotional tourism demarketing plan
title Acceptance criteria in a promotional tourism demarketing plan
spellingShingle Acceptance criteria in a promotional tourism demarketing plan
Magalhães, Maria José
Acceptance criteria
Acceptance tool
Tourism demarketing
title_short Acceptance criteria in a promotional tourism demarketing plan
title_full Acceptance criteria in a promotional tourism demarketing plan
title_fullStr Acceptance criteria in a promotional tourism demarketing plan
title_full_unstemmed Acceptance criteria in a promotional tourism demarketing plan
title_sort Acceptance criteria in a promotional tourism demarketing plan
author Magalhães, Maria José
author_facet Magalhães, Maria José
Magalhães, Sérgio Tenreiro de
Rodrigues, Carlos
Marques, Susana
author_role author
author2 Magalhães, Sérgio Tenreiro de
Rodrigues, Carlos
Marques, Susana
author2_role author
author
author
dc.contributor.none.fl_str_mv Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Magalhães, Maria José
Magalhães, Sérgio Tenreiro de
Rodrigues, Carlos
Marques, Susana
dc.subject.por.fl_str_mv Acceptance criteria
Acceptance tool
Tourism demarketing
topic Acceptance criteria
Acceptance tool
Tourism demarketing
description In a nature-based demarketing tourism plan the elaboration of promotional products are very important to reach the goals of encourage and awareness tourists to the demarketing measures used. The elaboration of a promotional product involves, in part, a creative process, making the evaluation of the final product subjective and, therefore, compromising the acceptance criteria and the finalization of the project. This work presents a tool for a common issue addressed in promotional tourism demarketing plans: raising environmental awareness. This tool can help to objectivate its acceptance criteria, making the process of acceptance of the final product (the promotional tourism demarketing plan) more objective, predictable and simpler.
publishDate 2017
dc.date.none.fl_str_mv 2017
2017-01-01T00:00:00Z
2021-06-07T14:41:31Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/33471
url http://hdl.handle.net/10400.14/33471
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1877-0509
10.1016/j.procs.2017.11.121
85040236845
000426701100121
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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