Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/145415 |
Resumo: | This paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. Current literature focuses on elements causing the shift, however, limited examination is conducted on the extent to which automotive companies should find and embrace their role as technology or mobility providers in an increasingly digital and electric ecosystem. To fill the research gap, an exemplified qualitative analysis of Mercedes-Benz is undertaken to provide recommendations on sustaining and improving their business model. As such, strategic partnerships, mergers and acquisitions, investments in digital and electric initiatives ,and adaptations to changing customer needs are essential to endure in a new era. |
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Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-BenzDigital innovationElectric vehiclesDigital transformation strategyElectric transformationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. Current literature focuses on elements causing the shift, however, limited examination is conducted on the extent to which automotive companies should find and embrace their role as technology or mobility providers in an increasingly digital and electric ecosystem. To fill the research gap, an exemplified qualitative analysis of Mercedes-Benz is undertaken to provide recommendations on sustaining and improving their business model. As such, strategic partnerships, mergers and acquisitions, investments in digital and electric initiatives ,and adaptations to changing customer needs are essential to endure in a new era.Castro, João Nuno Lopes deRUNKessens, Jannik2022-01-182021-12-172025-12-17T00:00:00Z2022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145415TID:203083210enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:47Zoai:run.unl.pt:10362/145415Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:04.373847Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz |
title |
Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz |
spellingShingle |
Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz Kessens, Jannik Digital innovation Electric vehicles Digital transformation strategy Electric transformation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz |
title_full |
Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz |
title_fullStr |
Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz |
title_full_unstemmed |
Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz |
title_sort |
Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz |
author |
Kessens, Jannik |
author_facet |
Kessens, Jannik |
author_role |
author |
dc.contributor.none.fl_str_mv |
Castro, João Nuno Lopes de RUN |
dc.contributor.author.fl_str_mv |
Kessens, Jannik |
dc.subject.por.fl_str_mv |
Digital innovation Electric vehicles Digital transformation strategy Electric transformation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Digital innovation Electric vehicles Digital transformation strategy Electric transformation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. Current literature focuses on elements causing the shift, however, limited examination is conducted on the extent to which automotive companies should find and embrace their role as technology or mobility providers in an increasingly digital and electric ecosystem. To fill the research gap, an exemplified qualitative analysis of Mercedes-Benz is undertaken to provide recommendations on sustaining and improving their business model. As such, strategic partnerships, mergers and acquisitions, investments in digital and electric initiatives ,and adaptations to changing customer needs are essential to endure in a new era. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-17 2022-01-18 2022-01-18T00:00:00Z 2025-12-17T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/145415 TID:203083210 |
url |
http://hdl.handle.net/10362/145415 |
identifier_str_mv |
TID:203083210 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138112865042432 |