Internationalization strategy of quinta dos termos to the U.S.A.
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2014 |
| Tipo de documento: | Dissertação |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10362/11808 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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Internationalization strategy of quinta dos termos to the U.S.A.Quinta dos TermosSME InternationalizationWineNew YorkA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsQuinta dos Termos1 is a Portuguese family-owned SME, producing biological wines from Beira Interior. The roots of the company go back to 1945, but it was only in the XXI century, under the management of João Carvalho, that the company adopted a formal business approach and expanded its sales. Nowadays, Quinta dos Termos produces and sells award-winning D.O.C. wines from Beira Interior targeted at the premium and upper premium segments, to clients across the country. Facing a stagnant market in its maturity stage at home, the company has acknowledged the need to find new markets abroad and is willing to commit the necessary resources to do so. After performing an extensive analysis of the company and scanning for the most attractive international markets, it has been defined that the company should export its wines to the U.S.A, particularly, the metropolitan area comprising New York, New Jersey and Edison. This Work Project substantiates the attractiveness of the U.S. wine market and provides recommendations on the strategy to be pursued by Quinta dos Termos.NSBE - UNLDahab, SóniaRUNSão Marcos, Rúben Tiago Paula2014-03-25T09:44:21Z2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11808TID:201474735enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:28Zoai:run.unl.pt:10362/11808Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:33.151009Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Internationalization strategy of quinta dos termos to the U.S.A. |
| title |
Internationalization strategy of quinta dos termos to the U.S.A. |
| spellingShingle |
Internationalization strategy of quinta dos termos to the U.S.A. São Marcos, Rúben Tiago Paula Quinta dos Termos SME Internationalization Wine New York |
| title_short |
Internationalization strategy of quinta dos termos to the U.S.A. |
| title_full |
Internationalization strategy of quinta dos termos to the U.S.A. |
| title_fullStr |
Internationalization strategy of quinta dos termos to the U.S.A. |
| title_full_unstemmed |
Internationalization strategy of quinta dos termos to the U.S.A. |
| title_sort |
Internationalization strategy of quinta dos termos to the U.S.A. |
| author |
São Marcos, Rúben Tiago Paula |
| author_facet |
São Marcos, Rúben Tiago Paula |
| author_role |
author |
| dc.contributor.none.fl_str_mv |
Dahab, Sónia RUN |
| dc.contributor.author.fl_str_mv |
São Marcos, Rúben Tiago Paula |
| dc.subject.por.fl_str_mv |
Quinta dos Termos SME Internationalization Wine New York |
| topic |
Quinta dos Termos SME Internationalization Wine New York |
| description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| publishDate |
2014 |
| dc.date.none.fl_str_mv |
2014-03-25T09:44:21Z 2014-01 2014-01-01T00:00:00Z |
| dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
| dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/11808 TID:201474735 |
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http://hdl.handle.net/10362/11808 |
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TID:201474735 |
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eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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NSBE - UNL |
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NSBE - UNL |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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