Internationalization strategy of Quinta dos Termos to Canada

Detalhes bibliográficos
Autor(a) principal: Jorge, Bruno Miguel de Sousa Antunes
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/15460
Resumo: Quinta dos Termos, a Portuguese winery, currently faces the need to expand internationally due to difficulties in distributing its current production in Portugal. This work project will analyze the firm’s characteristics, its development in the Portuguese market and the value proposition it offers. A market analysis will also be performed prior to evaluating the internationalization need of Quinta dos Termos. The Canadian market will be assessed as an opportunity to expand internationally by evaluating factors supporting that strategy; namely the market attractiveness, the most adequate implementation plan and a competitive analysis to better understand the success expectations in the market.
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spelling Internationalization strategy of Quinta dos Termos to CanadaInternationalizationWineQuinta dos TermosCanadian Liquor BoardsDomínio/Área Científica::Ciências Sociais::Economia e GestãoQuinta dos Termos, a Portuguese winery, currently faces the need to expand internationally due to difficulties in distributing its current production in Portugal. This work project will analyze the firm’s characteristics, its development in the Portuguese market and the value proposition it offers. A market analysis will also be performed prior to evaluating the internationalization need of Quinta dos Termos. The Canadian market will be assessed as an opportunity to expand internationally by evaluating factors supporting that strategy; namely the market attractiveness, the most adequate implementation plan and a competitive analysis to better understand the success expectations in the market.Dahab, SóniaRUNJorge, Bruno Miguel de Sousa Antunes2016-01-30T01:30:08Z2015-012015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15460TID:201531062enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:51:33Zoai:run.unl.pt:10362/15460Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:32.530555Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization strategy of Quinta dos Termos to Canada
title Internationalization strategy of Quinta dos Termos to Canada
spellingShingle Internationalization strategy of Quinta dos Termos to Canada
Jorge, Bruno Miguel de Sousa Antunes
Internationalization
Wine
Quinta dos Termos
Canadian Liquor Boards
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization strategy of Quinta dos Termos to Canada
title_full Internationalization strategy of Quinta dos Termos to Canada
title_fullStr Internationalization strategy of Quinta dos Termos to Canada
title_full_unstemmed Internationalization strategy of Quinta dos Termos to Canada
title_sort Internationalization strategy of Quinta dos Termos to Canada
author Jorge, Bruno Miguel de Sousa Antunes
author_facet Jorge, Bruno Miguel de Sousa Antunes
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
RUN
dc.contributor.author.fl_str_mv Jorge, Bruno Miguel de Sousa Antunes
dc.subject.por.fl_str_mv Internationalization
Wine
Quinta dos Termos
Canadian Liquor Boards
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Wine
Quinta dos Termos
Canadian Liquor Boards
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Quinta dos Termos, a Portuguese winery, currently faces the need to expand internationally due to difficulties in distributing its current production in Portugal. This work project will analyze the firm’s characteristics, its development in the Portuguese market and the value proposition it offers. A market analysis will also be performed prior to evaluating the internationalization need of Quinta dos Termos. The Canadian market will be assessed as an opportunity to expand internationally by evaluating factors supporting that strategy; namely the market attractiveness, the most adequate implementation plan and a competitive analysis to better understand the success expectations in the market.
publishDate 2015
dc.date.none.fl_str_mv 2015-01
2015-01-01T00:00:00Z
2016-01-30T01:30:08Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15460
TID:201531062
url http://hdl.handle.net/10362/15460
identifier_str_mv TID:201531062
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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