Internationalization strategy of Quinta dos Termos to Brazil
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2014 |
| Tipo de documento: | Dissertação |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10362/11729 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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Internationalization strategy of Quinta dos Termos to BrazilInternationalizationBrazilQuinta dos TermosWineA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsAs Quinta dos Termos, a Portuguese winery, is facing the need to expand to new markets, this work project is intended to provide guidelines for a successful internationalization strategy. In a first phase, the company is analyzed, and it is found to have important competitive advantages to be explored in international markets. Following the assessment of the Portuguese wine market, it becomes clear that Quinta dos Termos should look for markets abroad. In that phase, several parameters are studied, aimed at making a country selection, where Brazil stands out as one of the most attractive markets. After an analysis of the Brazilian market, it is possible to define the proper mode of entry, and to design an effective implementation plan, in order to reach the desired goals and objectives. Brazil represents, in fact, a great challenging opportunity, where Quinta dos Termos may well be highly competitive at.NSBE - UNLDahab, SóniaRUNCarvalho, Pedro Geraldes2014-03-19T14:44:33Z2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11729TID:201474719enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:22Zoai:run.unl.pt:10362/11729Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:30.174910Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Internationalization strategy of Quinta dos Termos to Brazil |
| title |
Internationalization strategy of Quinta dos Termos to Brazil |
| spellingShingle |
Internationalization strategy of Quinta dos Termos to Brazil Carvalho, Pedro Geraldes Internationalization Brazil Quinta dos Termos Wine |
| title_short |
Internationalization strategy of Quinta dos Termos to Brazil |
| title_full |
Internationalization strategy of Quinta dos Termos to Brazil |
| title_fullStr |
Internationalization strategy of Quinta dos Termos to Brazil |
| title_full_unstemmed |
Internationalization strategy of Quinta dos Termos to Brazil |
| title_sort |
Internationalization strategy of Quinta dos Termos to Brazil |
| author |
Carvalho, Pedro Geraldes |
| author_facet |
Carvalho, Pedro Geraldes |
| author_role |
author |
| dc.contributor.none.fl_str_mv |
Dahab, Sónia RUN |
| dc.contributor.author.fl_str_mv |
Carvalho, Pedro Geraldes |
| dc.subject.por.fl_str_mv |
Internationalization Brazil Quinta dos Termos Wine |
| topic |
Internationalization Brazil Quinta dos Termos Wine |
| description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| publishDate |
2014 |
| dc.date.none.fl_str_mv |
2014-03-19T14:44:33Z 2014-01 2014-01-01T00:00:00Z |
| dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
| dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/11729 TID:201474719 |
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http://hdl.handle.net/10362/11729 |
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TID:201474719 |
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eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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NSBE - UNL |
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NSBE - UNL |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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