Internationalization strategy of Quinta dos Termos to Germany

Detalhes bibliográficos
Autor(a) principal: Sousa, Francisco Quintas e
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/22962
Resumo: The work project, Internationalization Strategy of Quinta dos Termos to Germany, is about a Portuguese wine company that faces the need to expand to new markets. Thus, this project focuses on exploring the sustainable competitive advantages of the firm, selecting the most suitable target market, assessing that market and defining the best way to enter it. Moreover, an implementation plan is proposed complemented with a financial analysis. This project aims to grant a successful internationalization strategy to Germany and to serve as a guideline to further internationalization projects of Quinta dos Termos.
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spelling Internationalization strategy of Quinta dos Termos to GermanyGermanyQuinta dos termosWine marketInternationalization strategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe work project, Internationalization Strategy of Quinta dos Termos to Germany, is about a Portuguese wine company that faces the need to expand to new markets. Thus, this project focuses on exploring the sustainable competitive advantages of the firm, selecting the most suitable target market, assessing that market and defining the best way to enter it. Moreover, an implementation plan is proposed complemented with a financial analysis. This project aims to grant a successful internationalization strategy to Germany and to serve as a guideline to further internationalization projects of Quinta dos Termos.Dahab, SóniaRUNSousa, Francisco Quintas e2017-08-29T13:26:12Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/22962TID:201714469enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:10:56Zoai:run.unl.pt:10362/22962Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:34.879079Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization strategy of Quinta dos Termos to Germany
title Internationalization strategy of Quinta dos Termos to Germany
spellingShingle Internationalization strategy of Quinta dos Termos to Germany
Sousa, Francisco Quintas e
Germany
Quinta dos termos
Wine market
Internationalization strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization strategy of Quinta dos Termos to Germany
title_full Internationalization strategy of Quinta dos Termos to Germany
title_fullStr Internationalization strategy of Quinta dos Termos to Germany
title_full_unstemmed Internationalization strategy of Quinta dos Termos to Germany
title_sort Internationalization strategy of Quinta dos Termos to Germany
author Sousa, Francisco Quintas e
author_facet Sousa, Francisco Quintas e
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
RUN
dc.contributor.author.fl_str_mv Sousa, Francisco Quintas e
dc.subject.por.fl_str_mv Germany
Quinta dos termos
Wine market
Internationalization strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Germany
Quinta dos termos
Wine market
Internationalization strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The work project, Internationalization Strategy of Quinta dos Termos to Germany, is about a Portuguese wine company that faces the need to expand to new markets. Thus, this project focuses on exploring the sustainable competitive advantages of the firm, selecting the most suitable target market, assessing that market and defining the best way to enter it. Moreover, an implementation plan is proposed complemented with a financial analysis. This project aims to grant a successful internationalization strategy to Germany and to serve as a guideline to further internationalization projects of Quinta dos Termos.
publishDate 2017
dc.date.none.fl_str_mv 2017-08-29T13:26:12Z
2017-01-20
2017-01-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/22962
TID:201714469
url http://hdl.handle.net/10362/22962
identifier_str_mv TID:201714469
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137903137259520

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