Impact of environmental sustainability information and sustainable consumption measures on consumer willingness to pay
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/138960 |
Resumo: | The destructive impact of climate change and the significance of sustainable consumption as one mitigating factor emphasize the necessity of societal change for a viable future. This paper investigates sustainable consumption by contrasting consumers’ stated willingness to pay for hypothetical chocolate bars with varying environmental sustainability information. To elicit these values, an open-ended question format is employed, with the questionnaire collecting further consumer data. With the obtained sample of 209 participants, findings show that consumers are willing to pay significantly more for environmentally sustainable options. This increase is magnified once certified sustainability information is disclosed. The results further indicate that previously validated measures of general purchasing behavior, perceived consumer effectiveness, environmental attitude, and willingness to pay more for sustainable goods are significant determinants of the increase in willingness to pay. Additionally, education and income are significant factors, while gender did not prove to be relevant. This underlines the price premium placed on green goods and the need for companies to focus on sustainability. |
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Impact of environmental sustainability information and sustainable consumption measures on consumer willingness to payConsumer behaviorEnvironmental sustainabilityBehavioral scienceWillingness to paySustainable consumptionDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe destructive impact of climate change and the significance of sustainable consumption as one mitigating factor emphasize the necessity of societal change for a viable future. This paper investigates sustainable consumption by contrasting consumers’ stated willingness to pay for hypothetical chocolate bars with varying environmental sustainability information. To elicit these values, an open-ended question format is employed, with the questionnaire collecting further consumer data. With the obtained sample of 209 participants, findings show that consumers are willing to pay significantly more for environmentally sustainable options. This increase is magnified once certified sustainability information is disclosed. The results further indicate that previously validated measures of general purchasing behavior, perceived consumer effectiveness, environmental attitude, and willingness to pay more for sustainable goods are significant determinants of the increase in willingness to pay. Additionally, education and income are significant factors, while gender did not prove to be relevant. This underlines the price premium placed on green goods and the need for companies to focus on sustainability.Martinez, Luis F.RUNKellner, Ann-Kathrin2022-05-30T09:46:26Z2022-01-202021-12-172022-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138960TID:202974758enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:16Zoai:run.unl.pt:10362/138960Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:15.110431Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Impact of environmental sustainability information and sustainable consumption measures on consumer willingness to pay |
title |
Impact of environmental sustainability information and sustainable consumption measures on consumer willingness to pay |
spellingShingle |
Impact of environmental sustainability information and sustainable consumption measures on consumer willingness to pay Kellner, Ann-Kathrin Consumer behavior Environmental sustainability Behavioral science Willingness to pay Sustainable consumption Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Impact of environmental sustainability information and sustainable consumption measures on consumer willingness to pay |
title_full |
Impact of environmental sustainability information and sustainable consumption measures on consumer willingness to pay |
title_fullStr |
Impact of environmental sustainability information and sustainable consumption measures on consumer willingness to pay |
title_full_unstemmed |
Impact of environmental sustainability information and sustainable consumption measures on consumer willingness to pay |
title_sort |
Impact of environmental sustainability information and sustainable consumption measures on consumer willingness to pay |
author |
Kellner, Ann-Kathrin |
author_facet |
Kellner, Ann-Kathrin |
author_role |
author |
dc.contributor.none.fl_str_mv |
Martinez, Luis F. RUN |
dc.contributor.author.fl_str_mv |
Kellner, Ann-Kathrin |
dc.subject.por.fl_str_mv |
Consumer behavior Environmental sustainability Behavioral science Willingness to pay Sustainable consumption Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Consumer behavior Environmental sustainability Behavioral science Willingness to pay Sustainable consumption Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The destructive impact of climate change and the significance of sustainable consumption as one mitigating factor emphasize the necessity of societal change for a viable future. This paper investigates sustainable consumption by contrasting consumers’ stated willingness to pay for hypothetical chocolate bars with varying environmental sustainability information. To elicit these values, an open-ended question format is employed, with the questionnaire collecting further consumer data. With the obtained sample of 209 participants, findings show that consumers are willing to pay significantly more for environmentally sustainable options. This increase is magnified once certified sustainability information is disclosed. The results further indicate that previously validated measures of general purchasing behavior, perceived consumer effectiveness, environmental attitude, and willingness to pay more for sustainable goods are significant determinants of the increase in willingness to pay. Additionally, education and income are significant factors, while gender did not prove to be relevant. This underlines the price premium placed on green goods and the need for companies to focus on sustainability. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-17 2022-05-30T09:46:26Z 2022-01-20 2022-01-20T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/138960 TID:202974758 |
url |
http://hdl.handle.net/10362/138960 |
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TID:202974758 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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