Communication of corporate social responsibility in the Portuguese banking sector
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.7559/gestaoedesenvolvimento.2018.659 |
Resumo: | In a context shaped by globalization, where organizations are forced to adjust their objectives to the most notable environmental and social changes and the enunciated crisis of values, society has awakened to the importance of corporate social responsibility (CSR). Credibility and reputation are essential in promoting a climate of trust; information needs, however, to be widely communicated. In this sense, the purpose of this study is to carry out a survey of the typology of CSR actions communicated by the Portuguese banking sector as well as to analyze the bankers' perception about the subject. The study is developed according to a descriptive and exploratory typology and uses case study methodology in a banking institution. It is concluded that there is a multiplicity of publicized actions, namely environmental followed by social, mostly aimed at the external community, widely known and recognized by employees. The study provides valuable information for industry professionals and lays the foundation for future research. |
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Communication of corporate social responsibility in the Portuguese banking sectorComunicação de responsabilidade social empresarial no setor bancário portuguêsIn a context shaped by globalization, where organizations are forced to adjust their objectives to the most notable environmental and social changes and the enunciated crisis of values, society has awakened to the importance of corporate social responsibility (CSR). Credibility and reputation are essential in promoting a climate of trust; information needs, however, to be widely communicated. In this sense, the purpose of this study is to carry out a survey of the typology of CSR actions communicated by the Portuguese banking sector as well as to analyze the bankers' perception about the subject. The study is developed according to a descriptive and exploratory typology and uses case study methodology in a banking institution. It is concluded that there is a multiplicity of publicized actions, namely environmental followed by social, mostly aimed at the external community, widely known and recognized by employees. The study provides valuable information for industry professionals and lays the foundation for future research.Num contexto moldado pela globalização, onde as organizações são obrigadas a ajustar os seus objetivos às mudanças ambientais e sociais mais notórias e à enunciada crise de valores, a sociedade despertou para a importância da responsabilidade social empresarial (RSE). A credibilidade e reputação são essenciais na promoção de um clima de confiança, no entanto, é necessário que a informação seja amplamente comunicada. Neste sentido, o objetivo deste estudo é efetuar um levantamento da tipologia das ações de RSE comunicadas pelo setor bancário português, bem como analisar a perceção dos bancários acerca da temática. O estudo desenvolve-se segundo uma tipologia descritiva e exploratória e utiliza a metodologia de estudo de caso numa instituição bancária. Conclui-se que existe uma multiplicidade de ações divulgadas, nomeadamente ambientais, seguidas de sociais, maioritariamente destinadas à comunidade externa, amplamente conhecidas e reconhecidas pelos colaboradores. O estudo fornece informações valiosas para os profissionais do setor e estabelece bases para futuras investigações.Universidade Católica Portuguesa2018-01-01T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.7559/gestaoedesenvolvimento.2018.659oai:ojs.revistas.ucp.pt:article/659Gestão e Desenvolvimento; No 26 (2018); 157-176Gestão e Desenvolvimento; n. 26 (2018); 157-1762184-56380872-556X10.7559/gestaoedesenvolvimento.2018.n26reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://revistas.ucp.pt/index.php/gestaoedesenvolvimento/article/view/659https://doi.org/10.7559/gestaoedesenvolvimento.2018.659https://revistas.ucp.pt/index.php/gestaoedesenvolvimento/article/view/659/597Direitos de Autor (c) 2018 Sandrina Sobral, Clotilde Passoshttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSobral, SandrinaPassos, Clotilde2022-09-23T15:47:20Zoai:ojs.revistas.ucp.pt:article/659Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:04:39.346282Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Communication of corporate social responsibility in the Portuguese banking sector Comunicação de responsabilidade social empresarial no setor bancário português |
title |
Communication of corporate social responsibility in the Portuguese banking sector |
spellingShingle |
Communication of corporate social responsibility in the Portuguese banking sector Sobral, Sandrina |
title_short |
Communication of corporate social responsibility in the Portuguese banking sector |
title_full |
Communication of corporate social responsibility in the Portuguese banking sector |
title_fullStr |
Communication of corporate social responsibility in the Portuguese banking sector |
title_full_unstemmed |
Communication of corporate social responsibility in the Portuguese banking sector |
title_sort |
Communication of corporate social responsibility in the Portuguese banking sector |
author |
Sobral, Sandrina |
author_facet |
Sobral, Sandrina Passos, Clotilde |
author_role |
author |
author2 |
Passos, Clotilde |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Sobral, Sandrina Passos, Clotilde |
description |
In a context shaped by globalization, where organizations are forced to adjust their objectives to the most notable environmental and social changes and the enunciated crisis of values, society has awakened to the importance of corporate social responsibility (CSR). Credibility and reputation are essential in promoting a climate of trust; information needs, however, to be widely communicated. In this sense, the purpose of this study is to carry out a survey of the typology of CSR actions communicated by the Portuguese banking sector as well as to analyze the bankers' perception about the subject. The study is developed according to a descriptive and exploratory typology and uses case study methodology in a banking institution. It is concluded that there is a multiplicity of publicized actions, namely environmental followed by social, mostly aimed at the external community, widely known and recognized by employees. The study provides valuable information for industry professionals and lays the foundation for future research. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-01-01T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.7559/gestaoedesenvolvimento.2018.659 oai:ojs.revistas.ucp.pt:article/659 |
url |
https://doi.org/10.7559/gestaoedesenvolvimento.2018.659 |
identifier_str_mv |
oai:ojs.revistas.ucp.pt:article/659 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.ucp.pt/index.php/gestaoedesenvolvimento/article/view/659 https://doi.org/10.7559/gestaoedesenvolvimento.2018.659 https://revistas.ucp.pt/index.php/gestaoedesenvolvimento/article/view/659/597 |
dc.rights.driver.fl_str_mv |
Direitos de Autor (c) 2018 Sandrina Sobral, Clotilde Passos http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos de Autor (c) 2018 Sandrina Sobral, Clotilde Passos http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Católica Portuguesa |
publisher.none.fl_str_mv |
Universidade Católica Portuguesa |
dc.source.none.fl_str_mv |
Gestão e Desenvolvimento; No 26 (2018); 157-176 Gestão e Desenvolvimento; n. 26 (2018); 157-176 2184-5638 0872-556X 10.7559/gestaoedesenvolvimento.2018.n26 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130509003980800 |