The strategic challenges of under armour in 2021 with an analysis of the womenswear market
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/142553 |
Resumo: | This work project describes UA’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the field lab’s guideline, a case study with an industry overview and information about the discussed company is presented. Afterwards, we continue with a literature review to discuss theoretical concepts. This is followed by a case analysis, where the theory is applied to the case of UA. A focus will be placed on the womenswear market. Exclusively secondary sources are being used. |
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The strategic challenges of under armour in 2021 with an analysis of the womenswear marketStrategySustainable competitive advantageSports apparel and footwear industryUnder armourDisruptive strategies for value creationWomenswearMarket segmentationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project describes UA’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the field lab’s guideline, a case study with an industry overview and information about the discussed company is presented. Afterwards, we continue with a literature review to discuss theoretical concepts. This is followed by a case analysis, where the theory is applied to the case of UA. A focus will be placed on the womenswear market. Exclusively secondary sources are being used.Costa, Luís AlmeidaRUNMohr, Zelda2022-07-28T13:12:06Z2022-01-252021-12-172022-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142553TID:203021410enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:20:20Zoai:run.unl.pt:10362/142553Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:23.378835Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The strategic challenges of under armour in 2021 with an analysis of the womenswear market |
title |
The strategic challenges of under armour in 2021 with an analysis of the womenswear market |
spellingShingle |
The strategic challenges of under armour in 2021 with an analysis of the womenswear market Mohr, Zelda Strategy Sustainable competitive advantage Sports apparel and footwear industry Under armour Disruptive strategies for value creation Womenswear Market segmentation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The strategic challenges of under armour in 2021 with an analysis of the womenswear market |
title_full |
The strategic challenges of under armour in 2021 with an analysis of the womenswear market |
title_fullStr |
The strategic challenges of under armour in 2021 with an analysis of the womenswear market |
title_full_unstemmed |
The strategic challenges of under armour in 2021 with an analysis of the womenswear market |
title_sort |
The strategic challenges of under armour in 2021 with an analysis of the womenswear market |
author |
Mohr, Zelda |
author_facet |
Mohr, Zelda |
author_role |
author |
dc.contributor.none.fl_str_mv |
Costa, Luís Almeida RUN |
dc.contributor.author.fl_str_mv |
Mohr, Zelda |
dc.subject.por.fl_str_mv |
Strategy Sustainable competitive advantage Sports apparel and footwear industry Under armour Disruptive strategies for value creation Womenswear Market segmentation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Strategy Sustainable competitive advantage Sports apparel and footwear industry Under armour Disruptive strategies for value creation Womenswear Market segmentation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This work project describes UA’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the field lab’s guideline, a case study with an industry overview and information about the discussed company is presented. Afterwards, we continue with a literature review to discuss theoretical concepts. This is followed by a case analysis, where the theory is applied to the case of UA. A focus will be placed on the womenswear market. Exclusively secondary sources are being used. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-17 2022-07-28T13:12:06Z 2022-01-25 2022-01-25T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/142553 TID:203021410 |
url |
http://hdl.handle.net/10362/142553 |
identifier_str_mv |
TID:203021410 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138100705755136 |