Influence of Instagram in body image advertising of young men’s self-esteem and perception of their bodies
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/40079 |
Resumo: | Academic research has showed that social media have considerably shaped the perception of our own physical and intimate characteristics. Over the last years, communication agencies and celebrities have taken up the role of “influencers”, trying to dictate the patterns of beauty standards and acceptable body features to the online society. Together with the rise of advertising’s influential power, especially on Instagram, new social scenarios emerged. These, in turn, have contributed to the development of new masculinity traits. Agencies and content creators on such platforms, therefore, should be aware of the effects they could have on their young public, whose self-evaluation is still malleable. Although most of the actual research is conducted on young women, research on boys of the same age seems to derive interesting results. This research addresses the degree of influence of Instagram body image type of content on young men’s levels of self-esteem in Italy, but it also proposes to be an analysis of how advertisers and agencies make use of gender differences to come up with different content on the platform. The study employs different methods of research: quantitative surveys to male participants (N= 204, Italian adolescents between 16 and 23 years old) and questions to Instagram content producers primarily using the body as their communication mean to understand their role in the formation of certain behaviors. In this dissertation it was concluded that Italian adolescent men’s exposure to body image content does not contribute to major changes in their self-esteem, contrary to the female counterpart. However, when approaching themes such as visual adjustments on Instagram, both content creators and the users of the platform validate the hypothesis of a perceivable correlation between the alteration of body features on the platform and a diminishing selfconfidence. |
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Influence of Instagram in body image advertising of young men’s self-esteem and perception of their bodiesSelf-esteemInstagramMasculinityGendersBody imageAuto-estimaMasculinidadeGéneroImagem corporalDomínio/Área Científica::Ciências Sociais::Ciências da ComunicaçãoAcademic research has showed that social media have considerably shaped the perception of our own physical and intimate characteristics. Over the last years, communication agencies and celebrities have taken up the role of “influencers”, trying to dictate the patterns of beauty standards and acceptable body features to the online society. Together with the rise of advertising’s influential power, especially on Instagram, new social scenarios emerged. These, in turn, have contributed to the development of new masculinity traits. Agencies and content creators on such platforms, therefore, should be aware of the effects they could have on their young public, whose self-evaluation is still malleable. Although most of the actual research is conducted on young women, research on boys of the same age seems to derive interesting results. This research addresses the degree of influence of Instagram body image type of content on young men’s levels of self-esteem in Italy, but it also proposes to be an analysis of how advertisers and agencies make use of gender differences to come up with different content on the platform. The study employs different methods of research: quantitative surveys to male participants (N= 204, Italian adolescents between 16 and 23 years old) and questions to Instagram content producers primarily using the body as their communication mean to understand their role in the formation of certain behaviors. In this dissertation it was concluded that Italian adolescent men’s exposure to body image content does not contribute to major changes in their self-esteem, contrary to the female counterpart. However, when approaching themes such as visual adjustments on Instagram, both content creators and the users of the platform validate the hypothesis of a perceivable correlation between the alteration of body features on the platform and a diminishing selfconfidence.A investigação académica revelou que as redes sociais determinaram consideravelmente a percepção das nossas próprias características físicas e íntimas. Nos últimos anos, agências de comunicação e celebridades assumiram o papel de "influencer", tentando ditar os padrões de beleza e características corporais aceitáveis à sociedade online. Com o aumento do poder de influência da publicidade, especialmente no Instagram, surgiram novos cenários sociais. Estes contribuíram ao desenvolvimento de novos traços da masculinidade. As agências e os criadores de conteúdos em tais plataformas devem, portanto, estar conscientes dos efeitos que poderiam ter no seu público jovem, cuja auto-avaliação ainda é maleável. Embora a maior parte da investigação propriamente dita seja realizada sobre mulheres, a investigação sobre rapazes da mesma idade parece obter resultados interessantes. Esta investigação aborda o grau de influência do tipo de conteúdo de imagem corporal Instagram nos níveis de auto-estima dos homens jovens em Itália, mas também propõe ser uma análise de como os anunciantes e as agências fazem uso das diferenças de género para apresentar diferentes conteúdos na plataforma. O estudo emprega diferentes métodos de investigação: pesquisas quantitativas para participantes masculinos (N=204, adolescentes italianos entre os 16 e 23 anos) e perguntas aos produtores de conteúdos Instagram, utilizando principalmente o corpo como meio de comunicação para compreender o seu papel na formação de certos comportamentos. Nesta dissertação concluiu-se que a exposição dos homens adolescentes italianos ao conteúdo de imagem corporal não contribui para grandes mudanças na sua auto-estima, ao contrário do que acontece com o homólogo feminino. Contudo, ao abordar temas como os ajustamentos visuais na Instagram, tanto os criadores de conteúdos como os utilizadores da plataforma validam a hipótese de uma correlação perceptível entre a alteração das características corporais na plataforma e uma diminuição da auto-confiança.Afonso, Carla Susana Moiteiro GanitoVeritati - Repositório Institucional da Universidade Católica PortuguesaDi Dia, Francesco Giacomo2023-03-28T00:30:45Z2023-01-092022-092023-01-09T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/40079TID:203180240enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:45:37Zoai:repositorio.ucp.pt:10400.14/40079Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:32:50.149560Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Influence of Instagram in body image advertising of young men’s self-esteem and perception of their bodies |
title |
Influence of Instagram in body image advertising of young men’s self-esteem and perception of their bodies |
spellingShingle |
Influence of Instagram in body image advertising of young men’s self-esteem and perception of their bodies Di Dia, Francesco Giacomo Self-esteem Masculinity Genders Body image Auto-estima Masculinidade Género Imagem corporal Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação |
title_short |
Influence of Instagram in body image advertising of young men’s self-esteem and perception of their bodies |
title_full |
Influence of Instagram in body image advertising of young men’s self-esteem and perception of their bodies |
title_fullStr |
Influence of Instagram in body image advertising of young men’s self-esteem and perception of their bodies |
title_full_unstemmed |
Influence of Instagram in body image advertising of young men’s self-esteem and perception of their bodies |
title_sort |
Influence of Instagram in body image advertising of young men’s self-esteem and perception of their bodies |
author |
Di Dia, Francesco Giacomo |
author_facet |
Di Dia, Francesco Giacomo |
author_role |
author |
dc.contributor.none.fl_str_mv |
Afonso, Carla Susana Moiteiro Ganito Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Di Dia, Francesco Giacomo |
dc.subject.por.fl_str_mv |
Self-esteem Masculinity Genders Body image Auto-estima Masculinidade Género Imagem corporal Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação |
topic |
Self-esteem Masculinity Genders Body image Auto-estima Masculinidade Género Imagem corporal Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação |
description |
Academic research has showed that social media have considerably shaped the perception of our own physical and intimate characteristics. Over the last years, communication agencies and celebrities have taken up the role of “influencers”, trying to dictate the patterns of beauty standards and acceptable body features to the online society. Together with the rise of advertising’s influential power, especially on Instagram, new social scenarios emerged. These, in turn, have contributed to the development of new masculinity traits. Agencies and content creators on such platforms, therefore, should be aware of the effects they could have on their young public, whose self-evaluation is still malleable. Although most of the actual research is conducted on young women, research on boys of the same age seems to derive interesting results. This research addresses the degree of influence of Instagram body image type of content on young men’s levels of self-esteem in Italy, but it also proposes to be an analysis of how advertisers and agencies make use of gender differences to come up with different content on the platform. The study employs different methods of research: quantitative surveys to male participants (N= 204, Italian adolescents between 16 and 23 years old) and questions to Instagram content producers primarily using the body as their communication mean to understand their role in the formation of certain behaviors. In this dissertation it was concluded that Italian adolescent men’s exposure to body image content does not contribute to major changes in their self-esteem, contrary to the female counterpart. However, when approaching themes such as visual adjustments on Instagram, both content creators and the users of the platform validate the hypothesis of a perceivable correlation between the alteration of body features on the platform and a diminishing selfconfidence. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-09 2023-03-28T00:30:45Z 2023-01-09 2023-01-09T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
format |
masterThesis |
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publishedVersion |
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http://hdl.handle.net/10400.14/40079 TID:203180240 |
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http://hdl.handle.net/10400.14/40079 |
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TID:203180240 |
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eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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