In order to continue its successful Internationalization, which foreign country is relevant for Junglück?
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/38519 |
Resumo: | This dissertation is a hybrid case study and can be used as an industry research paper. Junglück wants to continue the internationalization in Europe. For a more detailed insight, the market was described based on the most important key figures and then evaluated. It was apparent that France is the largest market for natural cosmetics in Europe after Germany. Hollensen's International Selection Process was used for the analysis. It turned out that language and distance are important factors and that by opening France, a huge part of Switzerland could also be addressed. In addition, the BENELUX parts, so that Junglück can enter several markets at the same time. This important insight then led to France being analyzed in more detail and evaluated in terms of market attractiveness and relative competitive strength. The result was that insights in terms of competitors were missing. This meant that only other German natural cosmetics start-ups that are on the French market could be compared with Junglück. The result of this was that Junglück can rather be classified as a B-country with potential upwards to an A-country. This means that there is potential, the market should be addressed, but more precise insights are immensely beneficial. Especially in the area of active ingredients and tolerability, Junglück can stand out from its competitors on the foreign market in the long term. The research questions could thus all be answered and Junglück now has a small guideline at its disposal that supports further internationalization. |
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In order to continue its successful Internationalization, which foreign country is relevant for Junglück?SustainabilityNatural and organic cosmeticsInternationalizationInternational market segmentationCompany level factorsTarget country factorsSustentabilidadeCosmética natural e orgânicaInternacionalizaçãoSegmentação do mercado internacionalFactores ao nível da empresaFactores do país alvoDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation is a hybrid case study and can be used as an industry research paper. Junglück wants to continue the internationalization in Europe. For a more detailed insight, the market was described based on the most important key figures and then evaluated. It was apparent that France is the largest market for natural cosmetics in Europe after Germany. Hollensen's International Selection Process was used for the analysis. It turned out that language and distance are important factors and that by opening France, a huge part of Switzerland could also be addressed. In addition, the BENELUX parts, so that Junglück can enter several markets at the same time. This important insight then led to France being analyzed in more detail and evaluated in terms of market attractiveness and relative competitive strength. The result was that insights in terms of competitors were missing. This meant that only other German natural cosmetics start-ups that are on the French market could be compared with Junglück. The result of this was that Junglück can rather be classified as a B-country with potential upwards to an A-country. This means that there is potential, the market should be addressed, but more precise insights are immensely beneficial. Especially in the area of active ingredients and tolerability, Junglück can stand out from its competitors on the foreign market in the long term. The research questions could thus all be answered and Junglück now has a small guideline at its disposal that supports further internationalization.Esta dissertação é um estudo de caso híbrido e pode ser utilizada como um documento de investigação da indústria. Junglück quer continuar a internacionalização na Europa. Para uma visão mais detalhada, o mercado foi descrito com base nas figuras-chave mais importantes e depois avaliado. Era evidente que França é o maior mercado para cosméticos naturais na Europa, depois da Alemanha. O Processo de Seleção Internacional de Hollensen foi utilizado para a análise. Verificou-se que a língua e a distância são factores importantes e que, ao abrir França, uma grande parte da Suíça poderia também ser abordada. Além disso, as partes do BENELUX, para que Junglück possa entrar em vários mercados ao mesmo tempo. Esta importante perceção levou então a que a França fosse analisada em mais detalhe e avaliada em termos de atratividade de mercado e força competitiva relativa. O resultado foi a falta de conhecimentos em termos de concorrentes. Isto significava que apenas outras empresas alemãs de cosmética natural que estão no mercado francês poderiam ser comparadas com Junglück. O resultado disto foi que Junglück pode ser antes classificado como um país B com potencial para cima para um país A. Isto significa que existe potencial, o mercado deve ser abordado, mas conhecimentos mais precisos são imensamente benéficos. Especialmente na área dos ingredientes activos e tolerabilidade, Junglück pode destacar-se dos seus concorrentes no mercado estrangeiro a longo prazo. Todas as questões de investigação poderiam ser respondidas.Reis, Ricardo César Ribeiro Ventura FerreiraVeritati - Repositório Institucional da Universidade Católica PortuguesaCalli, Jill Olida2022-08-04T13:42:18Z2022-01-282022-012022-01-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/38519TID:202965210enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:44:01Zoai:repositorio.ucp.pt:10400.14/38519Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:31:27.460411Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
In order to continue its successful Internationalization, which foreign country is relevant for Junglück? |
title |
In order to continue its successful Internationalization, which foreign country is relevant for Junglück? |
spellingShingle |
In order to continue its successful Internationalization, which foreign country is relevant for Junglück? Calli, Jill Olida Sustainability Natural and organic cosmetics Internationalization International market segmentation Company level factors Target country factors Sustentabilidade Cosmética natural e orgânica Internacionalização Segmentação do mercado internacional Factores ao nível da empresa Factores do país alvo Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
In order to continue its successful Internationalization, which foreign country is relevant for Junglück? |
title_full |
In order to continue its successful Internationalization, which foreign country is relevant for Junglück? |
title_fullStr |
In order to continue its successful Internationalization, which foreign country is relevant for Junglück? |
title_full_unstemmed |
In order to continue its successful Internationalization, which foreign country is relevant for Junglück? |
title_sort |
In order to continue its successful Internationalization, which foreign country is relevant for Junglück? |
author |
Calli, Jill Olida |
author_facet |
Calli, Jill Olida |
author_role |
author |
dc.contributor.none.fl_str_mv |
Reis, Ricardo César Ribeiro Ventura Ferreira Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Calli, Jill Olida |
dc.subject.por.fl_str_mv |
Sustainability Natural and organic cosmetics Internationalization International market segmentation Company level factors Target country factors Sustentabilidade Cosmética natural e orgânica Internacionalização Segmentação do mercado internacional Factores ao nível da empresa Factores do país alvo Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Sustainability Natural and organic cosmetics Internationalization International market segmentation Company level factors Target country factors Sustentabilidade Cosmética natural e orgânica Internacionalização Segmentação do mercado internacional Factores ao nível da empresa Factores do país alvo Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This dissertation is a hybrid case study and can be used as an industry research paper. Junglück wants to continue the internationalization in Europe. For a more detailed insight, the market was described based on the most important key figures and then evaluated. It was apparent that France is the largest market for natural cosmetics in Europe after Germany. Hollensen's International Selection Process was used for the analysis. It turned out that language and distance are important factors and that by opening France, a huge part of Switzerland could also be addressed. In addition, the BENELUX parts, so that Junglück can enter several markets at the same time. This important insight then led to France being analyzed in more detail and evaluated in terms of market attractiveness and relative competitive strength. The result was that insights in terms of competitors were missing. This meant that only other German natural cosmetics start-ups that are on the French market could be compared with Junglück. The result of this was that Junglück can rather be classified as a B-country with potential upwards to an A-country. This means that there is potential, the market should be addressed, but more precise insights are immensely beneficial. Especially in the area of active ingredients and tolerability, Junglück can stand out from its competitors on the foreign market in the long term. The research questions could thus all be answered and Junglück now has a small guideline at its disposal that supports further internationalization. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-08-04T13:42:18Z 2022-01-28 2022-01 2022-01-28T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/38519 TID:202965210 |
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http://hdl.handle.net/10400.14/38519 |
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TID:202965210 |
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eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799132037346492416 |