Critics vs. audiences: The different opinions on the Marvel Cinematic Universe

• Autor(a) principal: Milheiro, João Pedro Gaspar
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/31016
• topic: Text mining; Movies; Critics; Audiences; Marvel Cinematic Universe; MCU; Análise de sentimentos -- Sentiment analysis; Mineração de texto; Filme -- Films; Críticos; Audiências; Universo Cinemático da Marvel; UCM

This thesis delves into the persistent disparity between critics and audiences within the movie and TV industry. Focused on the "Marvel Cinematic Universe" Phase 4, comprising seventeen projects, including movies, TV shows, and special presentations, the study sought answers to three critical questions: Do audiences and critics exhibit varying opinions for distinct projects? Does audience sentiment shift across different platforms? What aspects do both groups prioritize when sharing their opinions? Extensive data collection and analysis revealed significant differences between audiences and critics in opinions, particularly concerning heroes, feelings, supporting characters, and miscellaneous aspects of the projects. Whereas the most that audiences disagreed with each other was in opinions regarding heroes. Moreover, the study identified distinct dimensions of disagreement, with "WandaVision" emerging as the project with the highest level of discrepancy either when comparing critics with audiences or audiences against each other. Regarding what each group considers more important when sharing their opinion, it is discovered that critics are more restrictive than audiences.