Entrepreneurial innovative ventures: Internationalization strategy of NMusic internationalization plan of the partnership NMusic/TRACE to Morocco

Detalhes bibliográficos
Autor(a) principal: Caires, Duarte Ramalho Bento Costa
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/15530
Resumo: Field lab: Entrepreneurial and innovative ventures
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spelling Entrepreneurial innovative ventures: Internationalization strategy of NMusic internationalization plan of the partnership NMusic/TRACE to MoroccoDomínio/Área Científica::Ciências Sociais::Economia e GestãoField lab: Entrepreneurial and innovative venturesThe goal of this thesis is to formulate the internationalization strategy of the partnership of NMusic with TRACE for entering the digital music market in Morocco. This research involves a deep characterization of both external and internal aspects that influence the business operations in Morocco, as well as the identification of the key drivers of the digital music industry. The internationalization strategy is presented through the design of the partnership’ business model, with clear definition of the value proposition, operating model and revenues for the first year of operations in Morocco. The finding related with this research is that if applied with a fundamentally wellgrounded strategic approach, the entering in the Moroccan market is feasible.Soeiro, Filipe CastroRUNCaires, Duarte Ramalho Bento Costa2016-01-30T01:30:08Z2015-012015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/15530TID:201530643enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:51:42Zoai:run.unl.pt:10362/15530Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:35.821584Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Entrepreneurial innovative ventures: Internationalization strategy of NMusic internationalization plan of the partnership NMusic/TRACE to Morocco
title Entrepreneurial innovative ventures: Internationalization strategy of NMusic internationalization plan of the partnership NMusic/TRACE to Morocco
spellingShingle Entrepreneurial innovative ventures: Internationalization strategy of NMusic internationalization plan of the partnership NMusic/TRACE to Morocco
Caires, Duarte Ramalho Bento Costa
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Entrepreneurial innovative ventures: Internationalization strategy of NMusic internationalization plan of the partnership NMusic/TRACE to Morocco
title_full Entrepreneurial innovative ventures: Internationalization strategy of NMusic internationalization plan of the partnership NMusic/TRACE to Morocco
title_fullStr Entrepreneurial innovative ventures: Internationalization strategy of NMusic internationalization plan of the partnership NMusic/TRACE to Morocco
title_full_unstemmed Entrepreneurial innovative ventures: Internationalization strategy of NMusic internationalization plan of the partnership NMusic/TRACE to Morocco
title_sort Entrepreneurial innovative ventures: Internationalization strategy of NMusic internationalization plan of the partnership NMusic/TRACE to Morocco
author Caires, Duarte Ramalho Bento Costa
author_facet Caires, Duarte Ramalho Bento Costa
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Caires, Duarte Ramalho Bento Costa
dc.subject.por.fl_str_mv Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Field lab: Entrepreneurial and innovative ventures
publishDate 2015
dc.date.none.fl_str_mv 2015-01
2015-01-01T00:00:00Z
2016-01-30T01:30:08Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15530
TID:201530643
url http://hdl.handle.net/10362/15530
identifier_str_mv TID:201530643
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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