The Influence of Risks Perception on the Purchase of Ecological Personal Care Products

Detalhes bibliográficos
Autor(a) principal: Afonso, Carolina
Data de Publicação: 2016
Outros Autores: Gonçalves, Helena, Gavilán, Diana, García-Madariaga, Jesús
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196
Resumo: Purpose: The aim of this paper is to explore and better understand purchase behaviour of ecological personal care products (shampoos, deodorants, soaps, cleansing gels), taking into account the influence of perceived risks.Design/methodology/approach: This study used an online structured questionnaire. In total there were 702 valid respondents, potentially environmentally conscious and residents in Portugal and Spain. Several correlations were made to test the hypothesized relations.Findings: Results have show that consumers perceive financial and convenience risks while buying these products. On the other hand, physical, performance, social and psycological factors are perceived as motivators and not as risks.Research limitations/implications: This research presents a number of limitations due to a limited and non representative sample. Results have to be replicated on wider and more representative sample.Practical implications: Results of the present study have demonstrated that price and convenience are observed as perceived risks by consumers. Financial perceived risks and convenience perceived risks had a positive correlation with green purchase behaviour, which means that are perceived as risks. In turn, physical, performance, social and psychological had a negative correlation with green purchase behaviour, which means that are not perceived as risks, but as facilitators or motivators.Originality/value: This study contributes to an understanding of green purchase behaviour towards ecological personal care products. The results of framework proposed enable managers and marketers to better understand the perceived risks and motivations associated to these products. 
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spelling The Influence of Risks Perception on the Purchase of Ecological Personal Care ProductsGreen Purchase Behaviour, Perceived Risks, Ecological Personal Care Products.Purpose: The aim of this paper is to explore and better understand purchase behaviour of ecological personal care products (shampoos, deodorants, soaps, cleansing gels), taking into account the influence of perceived risks.Design/methodology/approach: This study used an online structured questionnaire. In total there were 702 valid respondents, potentially environmentally conscious and residents in Portugal and Spain. Several correlations were made to test the hypothesized relations.Findings: Results have show that consumers perceive financial and convenience risks while buying these products. On the other hand, physical, performance, social and psycological factors are perceived as motivators and not as risks.Research limitations/implications: This research presents a number of limitations due to a limited and non representative sample. Results have to be replicated on wider and more representative sample.Practical implications: Results of the present study have demonstrated that price and convenience are observed as perceived risks by consumers. Financial perceived risks and convenience perceived risks had a positive correlation with green purchase behaviour, which means that are perceived as risks. In turn, physical, performance, social and psychological had a negative correlation with green purchase behaviour, which means that are not perceived as risks, but as facilitators or motivators.Originality/value: This study contributes to an understanding of green purchase behaviour towards ecological personal care products. The results of framework proposed enable managers and marketers to better understand the perceived risks and motivations associated to these products. ISVOUGA - Instituto Superior de Entre Douro e Vouga2016-12-30T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196oai:u3isjournal.isvouga.pt:article/196International Journal of Marketing, Communication and New Media; Vol 4, No 7 (2016)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196/104http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/196/145http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/196/146Afonso, CarolinaGonçalves, HelenaGavilán, DianaGarcía-Madariaga, Jesúsinfo:eu-repo/semantics/openAccess2022-09-22T10:30:27Zoai:u3isjournal.isvouga.pt:article/196Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:17.316658Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The Influence of Risks Perception on the Purchase of Ecological Personal Care Products
title The Influence of Risks Perception on the Purchase of Ecological Personal Care Products
spellingShingle The Influence of Risks Perception on the Purchase of Ecological Personal Care Products
Afonso, Carolina
Green Purchase Behaviour, Perceived Risks, Ecological Personal Care Products.
title_short The Influence of Risks Perception on the Purchase of Ecological Personal Care Products
title_full The Influence of Risks Perception on the Purchase of Ecological Personal Care Products
title_fullStr The Influence of Risks Perception on the Purchase of Ecological Personal Care Products
title_full_unstemmed The Influence of Risks Perception on the Purchase of Ecological Personal Care Products
title_sort The Influence of Risks Perception on the Purchase of Ecological Personal Care Products
author Afonso, Carolina
author_facet Afonso, Carolina
Gonçalves, Helena
Gavilán, Diana
García-Madariaga, Jesús
author_role author
author2 Gonçalves, Helena
Gavilán, Diana
García-Madariaga, Jesús
author2_role author
author
author
dc.contributor.author.fl_str_mv Afonso, Carolina
Gonçalves, Helena
Gavilán, Diana
García-Madariaga, Jesús
dc.subject.por.fl_str_mv Green Purchase Behaviour, Perceived Risks, Ecological Personal Care Products.
topic Green Purchase Behaviour, Perceived Risks, Ecological Personal Care Products.
description Purpose: The aim of this paper is to explore and better understand purchase behaviour of ecological personal care products (shampoos, deodorants, soaps, cleansing gels), taking into account the influence of perceived risks.Design/methodology/approach: This study used an online structured questionnaire. In total there were 702 valid respondents, potentially environmentally conscious and residents in Portugal and Spain. Several correlations were made to test the hypothesized relations.Findings: Results have show that consumers perceive financial and convenience risks while buying these products. On the other hand, physical, performance, social and psycological factors are perceived as motivators and not as risks.Research limitations/implications: This research presents a number of limitations due to a limited and non representative sample. Results have to be replicated on wider and more representative sample.Practical implications: Results of the present study have demonstrated that price and convenience are observed as perceived risks by consumers. Financial perceived risks and convenience perceived risks had a positive correlation with green purchase behaviour, which means that are perceived as risks. In turn, physical, performance, social and psychological had a negative correlation with green purchase behaviour, which means that are not perceived as risks, but as facilitators or motivators.Originality/value: This study contributes to an understanding of green purchase behaviour towards ecological personal care products. The results of framework proposed enable managers and marketers to better understand the perceived risks and motivations associated to these products. 
publishDate 2016
dc.date.none.fl_str_mv 2016-12-30T00:00:00Z
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http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196/104
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/196/145
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/196/146
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publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
dc.source.none.fl_str_mv International Journal of Marketing, Communication and New Media; Vol 4, No 7 (2016)
2182-9306
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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