The Influence of Risks Perception on the Purchase of Ecological Personal Care Products
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196 |
Resumo: | Purpose: The aim of this paper is to explore and better understand purchase behaviour of ecological personal care products (shampoos, deodorants, soaps, cleansing gels), taking into account the influence of perceived risks.Design/methodology/approach: This study used an online structured questionnaire. In total there were 702 valid respondents, potentially environmentally conscious and residents in Portugal and Spain. Several correlations were made to test the hypothesized relations.Findings: Results have show that consumers perceive financial and convenience risks while buying these products. On the other hand, physical, performance, social and psycological factors are perceived as motivators and not as risks.Research limitations/implications: This research presents a number of limitations due to a limited and non representative sample. Results have to be replicated on wider and more representative sample.Practical implications: Results of the present study have demonstrated that price and convenience are observed as perceived risks by consumers. Financial perceived risks and convenience perceived risks had a positive correlation with green purchase behaviour, which means that are perceived as risks. In turn, physical, performance, social and psychological had a negative correlation with green purchase behaviour, which means that are not perceived as risks, but as facilitators or motivators.Originality/value: This study contributes to an understanding of green purchase behaviour towards ecological personal care products. The results of framework proposed enable managers and marketers to better understand the perceived risks and motivations associated to these products. |
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The Influence of Risks Perception on the Purchase of Ecological Personal Care ProductsGreen Purchase Behaviour, Perceived Risks, Ecological Personal Care Products.Purpose: The aim of this paper is to explore and better understand purchase behaviour of ecological personal care products (shampoos, deodorants, soaps, cleansing gels), taking into account the influence of perceived risks.Design/methodology/approach: This study used an online structured questionnaire. In total there were 702 valid respondents, potentially environmentally conscious and residents in Portugal and Spain. Several correlations were made to test the hypothesized relations.Findings: Results have show that consumers perceive financial and convenience risks while buying these products. On the other hand, physical, performance, social and psycological factors are perceived as motivators and not as risks.Research limitations/implications: This research presents a number of limitations due to a limited and non representative sample. Results have to be replicated on wider and more representative sample.Practical implications: Results of the present study have demonstrated that price and convenience are observed as perceived risks by consumers. Financial perceived risks and convenience perceived risks had a positive correlation with green purchase behaviour, which means that are perceived as risks. In turn, physical, performance, social and psychological had a negative correlation with green purchase behaviour, which means that are not perceived as risks, but as facilitators or motivators.Originality/value: This study contributes to an understanding of green purchase behaviour towards ecological personal care products. The results of framework proposed enable managers and marketers to better understand the perceived risks and motivations associated to these products. ISVOUGA - Instituto Superior de Entre Douro e Vouga2016-12-30T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196oai:u3isjournal.isvouga.pt:article/196International Journal of Marketing, Communication and New Media; Vol 4, No 7 (2016)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196/104http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/196/145http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/196/146Afonso, CarolinaGonçalves, HelenaGavilán, DianaGarcía-Madariaga, Jesúsinfo:eu-repo/semantics/openAccess2022-09-22T10:30:27Zoai:u3isjournal.isvouga.pt:article/196Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:17.316658Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Influence of Risks Perception on the Purchase of Ecological Personal Care Products |
title |
The Influence of Risks Perception on the Purchase of Ecological Personal Care Products |
spellingShingle |
The Influence of Risks Perception on the Purchase of Ecological Personal Care Products Afonso, Carolina Green Purchase Behaviour, Perceived Risks, Ecological Personal Care Products. |
title_short |
The Influence of Risks Perception on the Purchase of Ecological Personal Care Products |
title_full |
The Influence of Risks Perception on the Purchase of Ecological Personal Care Products |
title_fullStr |
The Influence of Risks Perception on the Purchase of Ecological Personal Care Products |
title_full_unstemmed |
The Influence of Risks Perception on the Purchase of Ecological Personal Care Products |
title_sort |
The Influence of Risks Perception on the Purchase of Ecological Personal Care Products |
author |
Afonso, Carolina |
author_facet |
Afonso, Carolina Gonçalves, Helena Gavilán, Diana García-Madariaga, Jesús |
author_role |
author |
author2 |
Gonçalves, Helena Gavilán, Diana García-Madariaga, Jesús |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Afonso, Carolina Gonçalves, Helena Gavilán, Diana García-Madariaga, Jesús |
dc.subject.por.fl_str_mv |
Green Purchase Behaviour, Perceived Risks, Ecological Personal Care Products. |
topic |
Green Purchase Behaviour, Perceived Risks, Ecological Personal Care Products. |
description |
Purpose: The aim of this paper is to explore and better understand purchase behaviour of ecological personal care products (shampoos, deodorants, soaps, cleansing gels), taking into account the influence of perceived risks.Design/methodology/approach: This study used an online structured questionnaire. In total there were 702 valid respondents, potentially environmentally conscious and residents in Portugal and Spain. Several correlations were made to test the hypothesized relations.Findings: Results have show that consumers perceive financial and convenience risks while buying these products. On the other hand, physical, performance, social and psycological factors are perceived as motivators and not as risks.Research limitations/implications: This research presents a number of limitations due to a limited and non representative sample. Results have to be replicated on wider and more representative sample.Practical implications: Results of the present study have demonstrated that price and convenience are observed as perceived risks by consumers. Financial perceived risks and convenience perceived risks had a positive correlation with green purchase behaviour, which means that are perceived as risks. In turn, physical, performance, social and psychological had a negative correlation with green purchase behaviour, which means that are not perceived as risks, but as facilitators or motivators.Originality/value: This study contributes to an understanding of green purchase behaviour towards ecological personal care products. The results of framework proposed enable managers and marketers to better understand the perceived risks and motivations associated to these products. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-12-30T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196 oai:u3isjournal.isvouga.pt:article/196 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196 |
identifier_str_mv |
oai:u3isjournal.isvouga.pt:article/196 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/196/104 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/196/145 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/196/146 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 4, No 7 (2016) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130450900287488 |