The influence of YouTubers on children (8-12 years old): current issues and brands
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/40161 |
Resumo: | YouTubers have become a worldwide popularity phenomenon, and the ever-more time spent at home helped further amplify its status and relevance, especially with children. The increasing access to broadband internet, the easy and intuitive way of using it, the full control over what they want to see, the proximity to the public and the capacity to surprise and innovate are some of the motifs that make YouTubers so attractive to the youngsters. Using a qualitative methodology carried out in two sequential data collection phases, first with children and then with Youtubers, the authors aimed to answer the following research question: “How influential are YouTubers in shaping the opinions of 8-12 year-olds on topical issues?” This investigation concluded that children have YouTubers as role models, consider their content a reliable source of information and admit to having changed the way they think because of them. Although Youtubers’ influence diminishes as children grow, this study proved that they tend to adopt the views and perspectives shared by YouTubers. On the other hand, it is also an opportunity for children to learn and be aware of important topics from an early age in a more accessible and interesting way. |
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The influence of YouTubers on children (8-12 years old): current issues and brandsBrandsChildren aged 8 to 12 yearsCurrent issuesDigital influencersInfluence marketingYouTubeYouTubers have become a worldwide popularity phenomenon, and the ever-more time spent at home helped further amplify its status and relevance, especially with children. The increasing access to broadband internet, the easy and intuitive way of using it, the full control over what they want to see, the proximity to the public and the capacity to surprise and innovate are some of the motifs that make YouTubers so attractive to the youngsters. Using a qualitative methodology carried out in two sequential data collection phases, first with children and then with Youtubers, the authors aimed to answer the following research question: “How influential are YouTubers in shaping the opinions of 8-12 year-olds on topical issues?” This investigation concluded that children have YouTubers as role models, consider their content a reliable source of information and admit to having changed the way they think because of them. Although Youtubers’ influence diminishes as children grow, this study proved that they tend to adopt the views and perspectives shared by YouTubers. On the other hand, it is also an opportunity for children to learn and be aware of important topics from an early age in a more accessible and interesting way.Veritati - Repositório Institucional da Universidade Católica PortuguesaPinto, BeatrizDuarte, AlexandreDias, Patrícia2023-02-08T10:41:50Z2023-01-012023-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfapplication/pdfhttp://hdl.handle.net/10400.14/40161eng1696-019X10.31921/doxacom.n36a163885146465799000937016100016info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:45:42Zoai:repositorio.ucp.pt:10400.14/40161Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:32:54.226473Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The influence of YouTubers on children (8-12 years old): current issues and brands |
title |
The influence of YouTubers on children (8-12 years old): current issues and brands |
spellingShingle |
The influence of YouTubers on children (8-12 years old): current issues and brands Pinto, Beatriz Brands Children aged 8 to 12 years Current issues Digital influencers Influence marketing YouTube |
title_short |
The influence of YouTubers on children (8-12 years old): current issues and brands |
title_full |
The influence of YouTubers on children (8-12 years old): current issues and brands |
title_fullStr |
The influence of YouTubers on children (8-12 years old): current issues and brands |
title_full_unstemmed |
The influence of YouTubers on children (8-12 years old): current issues and brands |
title_sort |
The influence of YouTubers on children (8-12 years old): current issues and brands |
author |
Pinto, Beatriz |
author_facet |
Pinto, Beatriz Duarte, Alexandre Dias, Patrícia |
author_role |
author |
author2 |
Duarte, Alexandre Dias, Patrícia |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Pinto, Beatriz Duarte, Alexandre Dias, Patrícia |
dc.subject.por.fl_str_mv |
Brands Children aged 8 to 12 years Current issues Digital influencers Influence marketing YouTube |
topic |
Brands Children aged 8 to 12 years Current issues Digital influencers Influence marketing YouTube |
description |
YouTubers have become a worldwide popularity phenomenon, and the ever-more time spent at home helped further amplify its status and relevance, especially with children. The increasing access to broadband internet, the easy and intuitive way of using it, the full control over what they want to see, the proximity to the public and the capacity to surprise and innovate are some of the motifs that make YouTubers so attractive to the youngsters. Using a qualitative methodology carried out in two sequential data collection phases, first with children and then with Youtubers, the authors aimed to answer the following research question: “How influential are YouTubers in shaping the opinions of 8-12 year-olds on topical issues?” This investigation concluded that children have YouTubers as role models, consider their content a reliable source of information and admit to having changed the way they think because of them. Although Youtubers’ influence diminishes as children grow, this study proved that they tend to adopt the views and perspectives shared by YouTubers. On the other hand, it is also an opportunity for children to learn and be aware of important topics from an early age in a more accessible and interesting way. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-02-08T10:41:50Z 2023-01-01 2023-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/40161 |
url |
http://hdl.handle.net/10400.14/40161 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1696-019X 10.31921/doxacom.n36a1638 85146465799 000937016100016 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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