Channel integration impact on customers’ purchase intention: The mediating role of salespeople

Detalhes bibliográficos
Autor(a) principal: Araújo, Cláudia Sofia Peres
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/121312
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
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spelling Channel integration impact on customers’ purchase intention: The mediating role of salespeopleOmnichannel RetailingChannel integrationSalespeopleTrustShowroomingDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMOmnichannel retailing is increasingly essential. This study builds on the Stimulus-Organism-Response Model (S-O-R) to understand the direct effect of channel integration on customers’ in-store purchase intention. Moreover, the mediated effect of salespeople interaction quality and salespeople trust and the moderator role of showrooming are explored. We find that salespeople interaction quality and salespeople trust, fully mediate the relationship between channel integration and customers’ future purchase intention. Furthermore, trust fully mediates the relationship between salespeople interaction quality and customers’ future buying intention. With a customer-centric perspective, this study extends channel integration literature. Suggestions for further research are provided.Rita, Paulo Miguel Rasquinho FerreiraJesus, Frederico Miguel Campos Cruz Ribeiro deRUNAraújo, Cláudia Sofia Peres2021-07-20T17:14:41Z2021-07-062021-07-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/121312TID:202745961enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:03:35Zoai:run.unl.pt:10362/121312Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:34.162140Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Channel integration impact on customers’ purchase intention: The mediating role of salespeople
title Channel integration impact on customers’ purchase intention: The mediating role of salespeople
spellingShingle Channel integration impact on customers’ purchase intention: The mediating role of salespeople
Araújo, Cláudia Sofia Peres
Omnichannel Retailing
Channel integration
Salespeople
Trust
Showrooming
title_short Channel integration impact on customers’ purchase intention: The mediating role of salespeople
title_full Channel integration impact on customers’ purchase intention: The mediating role of salespeople
title_fullStr Channel integration impact on customers’ purchase intention: The mediating role of salespeople
title_full_unstemmed Channel integration impact on customers’ purchase intention: The mediating role of salespeople
title_sort Channel integration impact on customers’ purchase intention: The mediating role of salespeople
author Araújo, Cláudia Sofia Peres
author_facet Araújo, Cláudia Sofia Peres
author_role author
dc.contributor.none.fl_str_mv Rita, Paulo Miguel Rasquinho Ferreira
Jesus, Frederico Miguel Campos Cruz Ribeiro de
RUN
dc.contributor.author.fl_str_mv Araújo, Cláudia Sofia Peres
dc.subject.por.fl_str_mv Omnichannel Retailing
Channel integration
Salespeople
Trust
Showrooming
topic Omnichannel Retailing
Channel integration
Salespeople
Trust
Showrooming
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
publishDate 2021
dc.date.none.fl_str_mv 2021-07-20T17:14:41Z
2021-07-06
2021-07-06T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/121312
TID:202745961
url http://hdl.handle.net/10362/121312
identifier_str_mv TID:202745961
dc.language.iso.fl_str_mv eng
language eng
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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