A revamped business strategy for the health business segment of EA

Detalhes bibliográficos
Autor(a) principal: Quental, Daniel Alves Do
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/107269
Resumo: EuropAssistance is currently facing a decisive moment to diversify its business modelwhich is very reliant on the auto business line. The purpose of this part of thepaper is toanalyse the market positioning and approach of the firm. Anextensive literature review, a broad range of interviews with all relevant external and internal stakeholders as well as a global industry benchmarkinghad been conducted to identify the market needs and potential solutions.
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spelling A revamped business strategy for the health business segment of EAmarket approach and positioningHealthAssistanceTelemedicinePositioningDomínio/Área Científica::Ciências Sociais::Economia e GestãoEuropAssistance is currently facing a decisive moment to diversify its business modelwhich is very reliant on the auto business line. The purpose of this part of thepaper is toanalyse the market positioning and approach of the firm. Anextensive literature review, a broad range of interviews with all relevant external and internal stakeholders as well as a global industry benchmarkinghad been conducted to identify the market needs and potential solutions.Casquinho, ConstançaRUNQuental, Daniel Alves Do2020-11-17T10:27:07Z2020-01-152020-01-062020-01-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/107269TID:202491935enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:51:58Zoai:run.unl.pt:10362/107269Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:54.754746Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A revamped business strategy for the health business segment of EA
market approach and positioning
title A revamped business strategy for the health business segment of EA
spellingShingle A revamped business strategy for the health business segment of EA
Quental, Daniel Alves Do
Health
Assistance
Telemedicine
Positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short A revamped business strategy for the health business segment of EA
title_full A revamped business strategy for the health business segment of EA
title_fullStr A revamped business strategy for the health business segment of EA
title_full_unstemmed A revamped business strategy for the health business segment of EA
title_sort A revamped business strategy for the health business segment of EA
author Quental, Daniel Alves Do
author_facet Quental, Daniel Alves Do
author_role author
dc.contributor.none.fl_str_mv Casquinho, Constança
RUN
dc.contributor.author.fl_str_mv Quental, Daniel Alves Do
dc.subject.por.fl_str_mv Health
Assistance
Telemedicine
Positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Health
Assistance
Telemedicine
Positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description EuropAssistance is currently facing a decisive moment to diversify its business modelwhich is very reliant on the auto business line. The purpose of this part of thepaper is toanalyse the market positioning and approach of the firm. Anextensive literature review, a broad range of interviews with all relevant external and internal stakeholders as well as a global industry benchmarkinghad been conducted to identify the market needs and potential solutions.
publishDate 2020
dc.date.none.fl_str_mv 2020-11-17T10:27:07Z
2020-01-15
2020-01-06
2020-01-15T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/107269
TID:202491935
url http://hdl.handle.net/10362/107269
identifier_str_mv TID:202491935
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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