Analysing public relations education through international standards: The Portuguese case

Detalhes bibliográficos
Autor(a) principal: Gonçalves, Gisela Marques Pereira
Data de Publicação: 2013
Outros Autores: Spínola, Susana de Carvalho, Padamo, Celma
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.6/4169
Resumo: By using international reports on PR education as a benchmark we analyse the status of PR higher education in Portugal. Despite differences among the study programs, the findings reveal that the standard five courses recommendation by the Commission on Public Relations Education (CPRE) are a part of Portuguese undergraduate curriculum. This includes 12 of the 14 content field guidelines needed to achieve the ideal master's program. Data shows, however, the difficulty of positioning public relations in Portugal as an autonomous field within Communication Sciences.
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spelling Analysing public relations education through international standards: The Portuguese casePublic Relations EducationGraduate studiesUndergraduate studiesPortugalBy using international reports on PR education as a benchmark we analyse the status of PR higher education in Portugal. Despite differences among the study programs, the findings reveal that the standard five courses recommendation by the Commission on Public Relations Education (CPRE) are a part of Portuguese undergraduate curriculum. This includes 12 of the 14 content field guidelines needed to achieve the ideal master's program. Data shows, however, the difficulty of positioning public relations in Portugal as an autonomous field within Communication Sciences.uBibliorumGonçalves, Gisela Marques PereiraSpínola, Susana de CarvalhoPadamo, Celma2016-05-05T08:22:07Z20132013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.6/4169engGonçalves, Gisela (2009). Public relations in Portugal. An analysis of the profession through the undergraduate curriculum. Public Relations Review, 35: 328-330.10.1016/j.pubrev.2013.07.020info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-15T09:40:48Zoai:ubibliorum.ubi.pt:10400.6/4169Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:45:20.887782Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Analysing public relations education through international standards: The Portuguese case
title Analysing public relations education through international standards: The Portuguese case
spellingShingle Analysing public relations education through international standards: The Portuguese case
Gonçalves, Gisela Marques Pereira
Public Relations Education
Graduate studies
Undergraduate studies
Portugal
title_short Analysing public relations education through international standards: The Portuguese case
title_full Analysing public relations education through international standards: The Portuguese case
title_fullStr Analysing public relations education through international standards: The Portuguese case
title_full_unstemmed Analysing public relations education through international standards: The Portuguese case
title_sort Analysing public relations education through international standards: The Portuguese case
author Gonçalves, Gisela Marques Pereira
author_facet Gonçalves, Gisela Marques Pereira
Spínola, Susana de Carvalho
Padamo, Celma
author_role author
author2 Spínola, Susana de Carvalho
Padamo, Celma
author2_role author
author
dc.contributor.none.fl_str_mv uBibliorum
dc.contributor.author.fl_str_mv Gonçalves, Gisela Marques Pereira
Spínola, Susana de Carvalho
Padamo, Celma
dc.subject.por.fl_str_mv Public Relations Education
Graduate studies
Undergraduate studies
Portugal
topic Public Relations Education
Graduate studies
Undergraduate studies
Portugal
description By using international reports on PR education as a benchmark we analyse the status of PR higher education in Portugal. Despite differences among the study programs, the findings reveal that the standard five courses recommendation by the Commission on Public Relations Education (CPRE) are a part of Portuguese undergraduate curriculum. This includes 12 of the 14 content field guidelines needed to achieve the ideal master's program. Data shows, however, the difficulty of positioning public relations in Portugal as an autonomous field within Communication Sciences.
publishDate 2013
dc.date.none.fl_str_mv 2013
2013-01-01T00:00:00Z
2016-05-05T08:22:07Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.6/4169
url http://hdl.handle.net/10400.6/4169
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Gonçalves, Gisela (2009). Public relations in Portugal. An analysis of the profession through the undergraduate curriculum. Public Relations Review, 35: 328-330.
10.1016/j.pubrev.2013.07.020
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
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