Strategic business models: the importance of the Maas Model in the micromobility industry

• Autor(a) principal: Rocca, Rudi Morgan Penvhyn La
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/139346
• topic: International business; Strategy; Business model; Business model innovation; Mobility as a service; Micromobility; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This report provides sound recommendations for improving business models with in the newly emerged micromobility industry. The following research questions are addressed: What business models are being used; what are their characteristics and associated advantages and vulnerabilities? Based on the vulnerabilities, how cant he business models be improved? These questions were answered by using a mix of qualitative and quantitative data. Throughout the analysis, lack of profitability was a significant vulnerability of nearly all Mobility as a Service (MaaS) providers offering a micromobility sharing system. Recommendations were made to change key elements of existing business models to mitigate the vulnerability.