Innovative business plan: Secu’road

• Autor(a) principal: Jean-Joseph, Victor
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/28672
• topic: Startup; Plano de negócio -- Business plan; Driver training; Segurança rodoviária -- Traffic safety; Análise financeira -- Financial analysis; Formação de motoristas

The main objective of this business plan is to analyse the viability of a road safety training company, as well as to highlight the need for such a company. Nowadays, although the driving test allows young drivers to be qualified for a driving license, accidents on the road continue to increase, and the stakes are very high to reduce these figures. This project first highlights the statistics related to road accidents and the rights of drivers. Subsequently, a matrix that has been in place for several years will be used to determine the different attitudes of drivers, which will later be used to set up theoretical and practical modules. According to the research, although substantial resources need to be deployed in order to set up such a business, one of the main axes of success lies in a governmental agreement that would make the training free of charge for the clients. Finally, innovation is also one of the key points of the success of this project, allowing the company to differentiate itself and to offer a quality above the market average. Lastly, after having studied the market and described the functioning of the company, a financial analysis will be presented in order to be able to seek investment.