Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/143249 |
Resumo: | This paper covers the history of Netflix written as a case study: first, it tackles its transition from in-mail DVDs to turning into a streaming giant; second, it covers international endeavours and market pre-emption; third, acknowledging the increased competition in the SVoD (subscription video-on-demand)industry, multiple possibilities are suggested as a way of Netflix to rethink its strategy and business model. Hence, three different options arise–Peer-to-peer multisided platform, Content Expansion &Vertical integration, and Focusing on core strengths. All are presented with its advantages and shortfalls, promoting an in-class discussion on which could sustain competitive advantage for Netflix. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian MarketInternationalizationValue creationDisruptionBusiness model innovationCorporate advantageSustainability of competitive advantageAdaptabilityGo-to market strategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper covers the history of Netflix written as a case study: first, it tackles its transition from in-mail DVDs to turning into a streaming giant; second, it covers international endeavours and market pre-emption; third, acknowledging the increased competition in the SVoD (subscription video-on-demand)industry, multiple possibilities are suggested as a way of Netflix to rethink its strategy and business model. Hence, three different options arise–Peer-to-peer multisided platform, Content Expansion &Vertical integration, and Focusing on core strengths. All are presented with its advantages and shortfalls, promoting an in-class discussion on which could sustain competitive advantage for Netflix.Costa, Afonso AlmeidaRUNStockreisser, Philipp2022-08-24T14:16:51Z2022-06-012022-05-142022-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/143249TID:203050215enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:21:29Zoai:run.unl.pt:10362/143249Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:47.389260Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market |
title |
Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market |
spellingShingle |
Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market Stockreisser, Philipp Internationalization Value creation Disruption Business model innovation Corporate advantage Sustainability of competitive advantage Adaptability Go-to market strategy Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market |
title_full |
Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market |
title_fullStr |
Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market |
title_full_unstemmed |
Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market |
title_sort |
Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market |
author |
Stockreisser, Philipp |
author_facet |
Stockreisser, Philipp |
author_role |
author |
dc.contributor.none.fl_str_mv |
Costa, Afonso Almeida RUN |
dc.contributor.author.fl_str_mv |
Stockreisser, Philipp |
dc.subject.por.fl_str_mv |
Internationalization Value creation Disruption Business model innovation Corporate advantage Sustainability of competitive advantage Adaptability Go-to market strategy Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Internationalization Value creation Disruption Business model innovation Corporate advantage Sustainability of competitive advantage Adaptability Go-to market strategy Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This paper covers the history of Netflix written as a case study: first, it tackles its transition from in-mail DVDs to turning into a streaming giant; second, it covers international endeavours and market pre-emption; third, acknowledging the increased competition in the SVoD (subscription video-on-demand)industry, multiple possibilities are suggested as a way of Netflix to rethink its strategy and business model. Hence, three different options arise–Peer-to-peer multisided platform, Content Expansion &Vertical integration, and Focusing on core strengths. All are presented with its advantages and shortfalls, promoting an in-class discussion on which could sustain competitive advantage for Netflix. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-08-24T14:16:51Z 2022-06-01 2022-05-14 2022-06-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/143249 TID:203050215 |
url |
http://hdl.handle.net/10362/143249 |
identifier_str_mv |
TID:203050215 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138103864066048 |