Netflix: the disruptor faces headwinds - the challenges of penetrating the Indian Market

• Autor(a) principal: Stockreisser, Philipp
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/143249
• topic: Internationalization; Value creation; Disruption; Business model innovation; Corporate advantage; Sustainability of competitive advantage; Adaptability; Go-to market strategy; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This paper covers the history of Netflix written as a case study: first, it tackles its transition from in-mail DVDs to turning into a streaming giant; second, it covers international endeavours and market pre-emption; third, acknowledging the increased competition in the SVoD (subscription video-on-demand)industry, multiple possibilities are suggested as a way of Netflix to rethink its strategy and business model. Hence, three different options arise–Peer-to-peer multisided platform, Content Expansion &Vertical integration, and Focusing on core strengths. All are presented with its advantages and shortfalls, promoting an in-class discussion on which could sustain competitive advantage for Netflix.