The strategic challenges of under armour in 2021 with an analysis of the firm in China
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/139048 |
Resumo: | This work project describes Under Armour’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the guidelines of the field lab, a case study about the market situation and the firm is presented. We proceed with a literature review to discuss theoretical concepts. This is followed by an analysis, where the theory is applied to the case of Under Armour. A focus will be placed on the firm’s international presence, mainly in China. Exclusively secondary sources were used. |
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The strategic challenges of under armour in 2021 with an analysis of the firm in ChinaStrategyChinaSustainable competitive advantageSports apparel and footwear industryUnder armourDisruptive strategies for value creationConnected fitnessDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project describes Under Armour’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the guidelines of the field lab, a case study about the market situation and the firm is presented. We proceed with a literature review to discuss theoretical concepts. This is followed by an analysis, where the theory is applied to the case of Under Armour. A focus will be placed on the firm’s international presence, mainly in China. Exclusively secondary sources were used.Costa, Luís AlmeidaRUNCasanova, Rodrigo Rijo2022-05-31T10:03:56Z2022-01-252021-12-172022-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139048TID:202974014enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:21Zoai:run.unl.pt:10362/139048Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:17.249022Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The strategic challenges of under armour in 2021 with an analysis of the firm in China |
title |
The strategic challenges of under armour in 2021 with an analysis of the firm in China |
spellingShingle |
The strategic challenges of under armour in 2021 with an analysis of the firm in China Casanova, Rodrigo Rijo Strategy China Sustainable competitive advantage Sports apparel and footwear industry Under armour Disruptive strategies for value creation Connected fitness Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The strategic challenges of under armour in 2021 with an analysis of the firm in China |
title_full |
The strategic challenges of under armour in 2021 with an analysis of the firm in China |
title_fullStr |
The strategic challenges of under armour in 2021 with an analysis of the firm in China |
title_full_unstemmed |
The strategic challenges of under armour in 2021 with an analysis of the firm in China |
title_sort |
The strategic challenges of under armour in 2021 with an analysis of the firm in China |
author |
Casanova, Rodrigo Rijo |
author_facet |
Casanova, Rodrigo Rijo |
author_role |
author |
dc.contributor.none.fl_str_mv |
Costa, Luís Almeida RUN |
dc.contributor.author.fl_str_mv |
Casanova, Rodrigo Rijo |
dc.subject.por.fl_str_mv |
Strategy China Sustainable competitive advantage Sports apparel and footwear industry Under armour Disruptive strategies for value creation Connected fitness Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Strategy China Sustainable competitive advantage Sports apparel and footwear industry Under armour Disruptive strategies for value creation Connected fitness Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This work project describes Under Armour’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the guidelines of the field lab, a case study about the market situation and the firm is presented. We proceed with a literature review to discuss theoretical concepts. This is followed by an analysis, where the theory is applied to the case of Under Armour. A focus will be placed on the firm’s international presence, mainly in China. Exclusively secondary sources were used. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-17 2022-05-31T10:03:56Z 2022-01-25 2022-01-25T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/139048 TID:202974014 |
url |
http://hdl.handle.net/10362/139048 |
identifier_str_mv |
TID:202974014 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138092132597760 |