SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country Italy plus international market selection (for your industry) LR

Detalhes bibliográficos
Autor(a) principal: Pragana, José Maria Pinto Gonçalves
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/144799
Resumo: This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen fora wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature review on international selection for the tourism industry was undertaken, as well as an in-depth analysis of Italy.
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spelling SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country Italy plus international market selection (for your industry) LRInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen fora wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature review on international selection for the tourism industry was undertaken, as well as an in-depth analysis of Italy.Gomes, EmanuelDelgado, João PedroRUNPragana, José Maria Pinto Gonçalves2022-01-182021-12-172025-12-17T00:00:00Z2022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/144799TID:203063430enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T18:06:03Zoai:run.unl.pt:10362/144799Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T18:06:03Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country Italy plus international market selection (for your industry) LR
title SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country Italy plus international market selection (for your industry) LR
spellingShingle SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country Italy plus international market selection (for your industry) LR
Pragana, José Maria Pinto Gonçalves
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country Italy plus international market selection (for your industry) LR
title_full SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country Italy plus international market selection (for your industry) LR
title_fullStr SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country Italy plus international market selection (for your industry) LR
title_full_unstemmed SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country Italy plus international market selection (for your industry) LR
title_sort SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country Italy plus international market selection (for your industry) LR
author Pragana, José Maria Pinto Gonçalves
author_facet Pragana, José Maria Pinto Gonçalves
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Pragana, José Maria Pinto Gonçalves
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen fora wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature review on international selection for the tourism industry was undertaken, as well as an in-depth analysis of Italy.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-18
2022-01-18T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/144799
TID:203063430
url http://hdl.handle.net/10362/144799
identifier_str_mv TID:203063430
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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