SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR

Detalhes bibliográficos
Autor(a) principal: Rebelo, Maria Luísa Meneres De Faria
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139165
Resumo: This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature review on international entry mode selection, export vs. FDI modes, was carried out, and an in-depth analysis of the United Kingdom.
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spelling SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LRInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature review on international entry mode selection, export vs. FDI modes, was carried out, and an in-depth analysis of the United Kingdom.Gomes, EmanuelDelgado, João PedroRUNRebelo, Maria Luísa Meneres De Faria2022-01-182021-12-172025-12-17T00:00:00Z2022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139165TID:202998703enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:30Zoai:run.unl.pt:10362/139165Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:20.717070Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
title SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
spellingShingle SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
Rebelo, Maria Luísa Meneres De Faria
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
title_full SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
title_fullStr SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
title_full_unstemmed SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
title_sort SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR
author Rebelo, Maria Luísa Meneres De Faria
author_facet Rebelo, Maria Luísa Meneres De Faria
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Rebelo, Maria Luísa Meneres De Faria
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature review on international entry mode selection, export vs. FDI modes, was carried out, and an in-depth analysis of the United Kingdom.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-18
2022-01-18T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139165
TID:202998703
url http://hdl.handle.net/10362/139165
identifier_str_mv TID:202998703
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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