Employer branding: the power of attraction in the EB Group
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/18424 |
Resumo: | Employer branding of companies, organisations, and firms have recently been in focus as an essential dimension in the process of recruitment facilitating the attraction and retention the best talents. The purpose of this study is to examine the power of attraction of the EB Group, as an employer brand, considering the perception that students who attend higher education have about it. A self-administered survey was collected from 100 university students in Portugal. The results show that the EB Group has a strong brand. Furthermore, it is also an organization recognized not only for the quality of its products, as well as for the concern for customers. This study also proposes some managerial implications for companies, CEO`s, human resources and marketing directors, and further research directions within this article. |
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Employer branding: the power of attraction in the EB GroupEmployer brandingAttractRetainOrganizational cultureEB GroupEmployer branding of companies, organisations, and firms have recently been in focus as an essential dimension in the process of recruitment facilitating the attraction and retention the best talents. The purpose of this study is to examine the power of attraction of the EB Group, as an employer brand, considering the perception that students who attend higher education have about it. A self-administered survey was collected from 100 university students in Portugal. The results show that the EB Group has a strong brand. Furthermore, it is also an organization recognized not only for the quality of its products, as well as for the concern for customers. This study also proposes some managerial implications for companies, CEO`s, human resources and marketing directors, and further research directions within this article.Lifescience Global2019-07-10T10:16:58Z2019-01-01T00:00:00Z20192019-07-10T11:16:32Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/18424eng1929-709210.6000/1929-7092.2019.08.12Santos, V.Monteiro, B.Martinho, F.Reis, I.Sousa, M.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:59:19Zoai:repositorio.iscte-iul.pt:10071/18424Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:31:07.763722Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Employer branding: the power of attraction in the EB Group |
title |
Employer branding: the power of attraction in the EB Group |
spellingShingle |
Employer branding: the power of attraction in the EB Group Santos, V. Employer branding Attract Retain Organizational culture EB Group |
title_short |
Employer branding: the power of attraction in the EB Group |
title_full |
Employer branding: the power of attraction in the EB Group |
title_fullStr |
Employer branding: the power of attraction in the EB Group |
title_full_unstemmed |
Employer branding: the power of attraction in the EB Group |
title_sort |
Employer branding: the power of attraction in the EB Group |
author |
Santos, V. |
author_facet |
Santos, V. Monteiro, B. Martinho, F. Reis, I. Sousa, M. |
author_role |
author |
author2 |
Monteiro, B. Martinho, F. Reis, I. Sousa, M. |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Santos, V. Monteiro, B. Martinho, F. Reis, I. Sousa, M. |
dc.subject.por.fl_str_mv |
Employer branding Attract Retain Organizational culture EB Group |
topic |
Employer branding Attract Retain Organizational culture EB Group |
description |
Employer branding of companies, organisations, and firms have recently been in focus as an essential dimension in the process of recruitment facilitating the attraction and retention the best talents. The purpose of this study is to examine the power of attraction of the EB Group, as an employer brand, considering the perception that students who attend higher education have about it. A self-administered survey was collected from 100 university students in Portugal. The results show that the EB Group has a strong brand. Furthermore, it is also an organization recognized not only for the quality of its products, as well as for the concern for customers. This study also proposes some managerial implications for companies, CEO`s, human resources and marketing directors, and further research directions within this article. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-07-10T10:16:58Z 2019-01-01T00:00:00Z 2019 2019-07-10T11:16:32Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/18424 |
url |
http://hdl.handle.net/10071/18424 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1929-7092 10.6000/1929-7092.2019.08.12 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Lifescience Global |
publisher.none.fl_str_mv |
Lifescience Global |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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